BSNL Trust Card
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BSNL Trust Card. What is Trust Card?. Co-branded Prepaid Card for all ‘Citizens of India’ by BSNL & ItzCash Easy alternative to cash and works like Cash Payments for all BSNL services across all circles BSNL Mobile post paid and prepaid BSNL Landline, WLL services BSNL VAS products

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What is trust card
What is Trust Card?

  • Co-branded Prepaid Card for all ‘Citizens of India’ by BSNL & ItzCash

  • Easy alternative to cash and works like Cash

  • Payments for all BSNL services across all circles

    • BSNL Mobile post paid and prepaid

    • BSNL Landline, WLL services

    • BSNL VAS products

  • Payments at over 10,000 other ItzCash billers for digital payments which includes categories like:

    • Travel

    • Utility

    • Telecom

Key success factors for prepaid cards
Key Success Factors for Prepaid Cards

  • Environment

    • Very high mobile penetration has brought prepaid cards culture

    • Discount available on payments through Pre Paid cards

    • Easy recharge of cards available at corner shop

    • Overall costs and fees are affordable

  • Need

    • Safety - Cash is dangerous to carry

    • Difficulty in making small payments as change is difficult to find

    • Billers need not make elaborate arrangement to collect money

    • Convenience - Helps in Making payment without queues

    • No need to expose your full bank balance through Internet banking/Debit card while making payments

  • Advantages

    • Easy to make small payments over phones (mobile/landline/Internet)

    • Facilitates on line payments remotely thus saves consumer time & resources in going to make cash payments

    • Direct saving through available discounts

    • Nation saves on currency/coins printing

    • Prevents circulation of fake currency

    • Limits risks

Features of trust card
Features of Trust Card

  • At par value product – Empowers the user to make payments for services safely and conveniently. 

  • No hidden costs – Customer can utilize full value of card.

  • Pay online, on-mobile and IVRS.  

  • Micro payments - Uniquely enables the consumer to process micro payments of `10 upto ` 10,000 .  These micro payments will help the BSNL customer to purchase VAS products.

Features of trust card contd
Features of Trust Card contd.

  • There are two types of Trust Cards

    • Card for retailers (B2B – Business to Business):

      • For selling BSNL VAS, payment of other bills on behalf of customers and topping up customer cards.

      • On these cards special discounting to retailers for VAS retailing is given

    • Card for customers (B2C – Business to Customer):

      • Common customers may use this card for direct bill payments/ prepaid top-up etc. on their own.

Features of trust card1
Features of Trust Card

  • For issuing B2C card KYC is required

    • No KYC

      • Card can be loaded with Rs. 10,000/-

      • Payment can be made for utility bills only viz. electricity, telephone, water tax etc.

    • Full KYC

      • Any kind of transaction allowed,

      • Amount which can be kept in Card – Maximum Rs. 50,000/-

      • Individual recharge amount – no limit, subject to overall limit

      • Daily payment limit – No upper limit

      • Annual payment limit of Rs. 2 Lakhs.

  • Recharge/ Upgrade:

    • Reloading with a TRUST ‘recharge’ voucher available at the nearest outlet.

    • To increase limit of card, opt for upgrading the card facility by giving full KYC.

Why should i use trust card
Why should I use TRUST Card?

  • Avail 1% discount in next bill, if making payments of BSNL bills through Trust Card.

  • Retailers are duly incentivized with commission on each bill payment & Mobile top up through their card.

  • All other advantages/ convenience of pre paid cards

  • Make payments of about 10,000 services on line.

Advantages over competing products
Advantages over competing products

  • TRUST Card can be used to pay bills, purchase talk time of other Telcos which is limited in case of Airtel Money.

  • Payments through Trust Card can be made either online or through SMS or over IVR. However Airtel money can be used only through mobile.

  • Airtel Money allows payments of limited no. of billers however Trust Card supports for 10000+ billers along with payments for BSNL services.

  • No processing fee/KYC charges/upgradation charges.

Advantages over credit card
Advantages Over Credit Card

  • Credit cards are more risk prone.

  • Procedure to acquire a credit card is lengthy & tedious.

  • Default on Credit card payment can ruin your credit rating and even deny you future loans.

  • For Trust Card, just visit BSNL CSCs / ItzCash world outlets and fill the KYC form and get it.

  • Prevents you going overboard while spending

How to use trust card
How to use TRUST Card?

  • Card has a 12 digit account number and 4 digit password (which is masked) on backside.

  • Unmask account number and password after purchase of card and use it to make payments.

  • Don’t reveal your card or PIN no. to any one

  • To know more visit or call 1860-345-7575.

  • List of billers for which payment can be made, along wiith applicable tariff is available on above website

Action plan for promotion by circles
Action plan For Promotion by Circles

  • Retailer list on BSNL website: To put ItzCash retail network list on BSNL websites so that end consumer is aware where he can avail BSNL services

  • 1% discount on postpaid bill payment: To create awareness that consumer can avail 1% discount on postpaid bill payment through Trust card

  • Database promotion: To share consumer database with ItzCash team, so that they can do some promotion to drive footfall for BSNL services at ItzCash World Outlet

  • Bill branding: To put info about availability of Trust card on bills thus helping the end consumer to walk in at outlet and avail Trust card services

  • To promote trust card on BSNL website for both retailers and consumers.

Way forward
Way Forward

  • B2B card made available in 400 cities across India. List of cities available at Intranet.

  • B2C card shall be made available in market shortly