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Understanding Consumer Empowerment in the Digital Age: Trends and Implications

In today’s interconnected world, consumers are more informed, empowered, and pivotal to business success than ever before. The rise of the internet has transformed traditional marketing and public relations approaches, placing greater importance on consumer feedback and transparency. This summary explores how these shifts present new challenges and opportunities for companies and regulators alike. With an emphasis on adapting to emerging trends, we analyze the necessary strategies for businesses to thrive and the evolving roles of regulators in ensuring fair practices.

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Understanding Consumer Empowerment in the Digital Age: Trends and Implications

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Presentation Transcript

  1. Internet Consumers Erol Ziya CUT

  2. Why we are different Some examples of the difference CUT as indication of future trends What this means for Companies What this means for regulators Summary Overview

  3. We are connected We are informed We are empowered We are ‘ahead of the curve’ Why we are different

  4. ISP Newsgroups The Register ISP Review and Net4Nowt Some examples of the difference

  5. Could CUT exist without internet ? Could FRIACO have been possible without CUT ? Telecomms today, everything else tomorrow CUT as indication of future trends

  6. Customer is King New approaches to marketing and PR Greater pressure to meet customer needs New ways to use customers as assets What this means for Companies

  7. Consumer is King New approaches to seeking consumer input Using transparency to enhance consumers power What this means for regulators

  8. Times they are a changing New problems and new opportunities Must use the power of the internet Summary

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