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Addressing the negligible usage of parks by ethnic communities Dr Christine Lee

12th International Conference on ISO 9000 & TQM (12-ICIT) Going for Gold, 9-11 April 2007, National Taichung Chin-Yi University of Science and Technology, Taiwan. Addressing the negligible usage of parks by ethnic communities Dr Christine Lee

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Addressing the negligible usage of parks by ethnic communities Dr Christine Lee

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  1. 12th International Conference on ISO 9000 & TQM (12-ICIT)Going for Gold, 9-11 April 2007, National Taichung Chin-Yi University of Science and Technology, Taiwan Addressing the negligible usage of parks by ethnic communities Dr Christine Lee TRU, Department of Management, Monash University, Australia. Email: Christine.Lee@BusEco.monash.edu.au and Dr Graeme Galloway School of Psychological Sciences, La Trobe University, Australia. Email: g.galloway@latrobe.edu.au

  2. What are parks? • Open Spaces • National Parks • Metro parks • Amusement parks • Heritage parks • Playgrounds

  3. Why study ethnic populations? • Increasing immigration • Diverse population • ‘New’ population born overseas • Less English speakers • Participation in local culture • Respecting expectations/needs

  4. Demographics in Australia – born overseas • Top two dozen countries (2001 census)

  5. Users of Parks – Parks Victoria study • Seven marketing segments * as likely to be non-English speaking

  6. Ethnicity and Parks Usage Project • Twelve focus groups (117 participants) • Arabic, Chinese, Greek, Indian, Spanish and Vietnamese • Awareness of parks • Attitudes to parks • Usage of parks • Information needs • Recommendations (Centre for Culture Ethnicity and Health, June 1999)

  7. Barriers to address - utilisation of parks • Attitudes – cultural activities • More Information needed • Addressing safety issues/perception • Behaviour of other park users • Transportation • Researching non-English speakers • Community consultation and ownership

  8. Conclusion • Need to research population • Manage park users • Consider all stakeholders • Provide necessary facilities • Continue to consult community

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