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ECONOMIC ENVIRONMENT

ECONOMIC ENVIRONMENT. ELIA ARDYAN, SE,MBA. ECONOMIC FORCES. “THE STUDY OF THE BEHAVIOR OF INDIVIDUALS AND FIRMS IN PARTICULAR MARKETS”. MICROECONOMIC FORCES. How the market price was determined?. Demand and supply Competitor Customer income Customer Preferensi Production Cost.

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ECONOMIC ENVIRONMENT

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  1. ECONOMIC ENVIRONMENT ELIA ARDYAN, SE,MBA

  2. ECONOMIC FORCES

  3. “THE STUDY OF THE BEHAVIOR OF INDIVIDUALS AND FIRMS IN PARTICULAR MARKETS” MICROECONOMIC FORCES

  4. How the market price was determined? • Demand and supply • Competitor • Customer income • Customer Preferensi • Production Cost

  5. 1. SUPPLY, DEMAND, AND MARKET PRICE • DEMAND : the quantity consumers are willing and able to buy at different prices • SUPPLY: the quantity businesses are willing to provide at different prices • EQUILIBRIUM: The point on a graph where the demand curve intersects the supply curve.

  6. 2. COMPETITION (DIRECT) • PURE COMPETITION A market situation in which many firm firms sell nearly identical products and no one firm can raise its price without losing most of its customers • MONOPOLISTIC COMPETITION A market situation in which there are many firm but each has a slightly different product • OLYGOPOLY A market situation in which a few firm with or without differentiated products, dominated the market • MONOPOLY A market situation in which only one firm sells a product or service

  7. 3. Customer Income • If the income of customer is raise, ……??? • And if the income of customer is fall, …..?

  8. 4. Customer Preference • Customer preference is like ”I prefer this brand.” • Konsepdalampemasaran: Perang yang sesungguhnyaadadibenakkonsumen.

  9. 5. Production Cost

  10. “The study of the entire economy of a nation” MACROECONOMIC FORCES

  11. 1. ECONOMIC GROWTH • An increase in total spending in the economy or increase in sales for the average business. • To much growth in short period of time can eventually lead to production bottlenecks, runway cost, and even problem with maintaining product quality • Growth is caused by technological changes and inovations.

  12. 2. INFLATIONS • AN general increase in prices or an increase in the prices of most goods and services • Low inflation = good condition • Yang mempengaruhi inflasi • Nilai tukar rupiah yang turun • Kebijakan pemerintah di bidang harga dan pendapatan • Meningkatnya kegiatan ekonomi

  13. 3. UNEMPLOYMENT • The ratio of the number people classified as unemployed to the total labor forces • Type of unemployement • Frictional unemployement (waiting the new job) • Structural unemployement (limited people skill) • Seasonal unemployement (have no job in some seasone) • Cyclical unemployment (worst economic condition)

  14. 4. INTEREST RATE • The price that individual or businesses pay to borrow money

  15. ECONOMIC GROWTH INCOME INFLATION OPERATIONAL COST INTEREST RATE INTEREST COST PROFIT

  16. 5. MONETER POLICY • GOVERNMENT POLICY FOR CIRCULATION OF MONEY

  17. The way of government policy: • Open Market Operation (Sell and buying government securities) • Discount Rate (raise or fall interest rate) • Reserve Requirement Ratio (raise of fall reserve requairement ratio of banking) • Moral Persuasion

  18. 7. FISCAL POLICY • GOVERNMENT POLICY FOR TAX

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