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Brugerdreven innovation hos Coloplast INSIGHT konference 2006. John Thesmer Udviklingsdirektør Stomidivisionen. Sådan begyndte det…. Opfinderen. Produktet. Selskabets stiftere. ”Innovation: skabelse af noget nyt; fornyelse, nyskabelse” Nudansk ordbog. Strategy towards 2012

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brugerdreven innovation hos coloplast insight konference 2006

Brugerdreven innovation hos ColoplastINSIGHT konference 2006

John Thesmer

Udviklingsdirektør

Stomidivisionen

s dan begyndte det
Sådan begyndte det…

Opfinderen

Produktet

Selskabets stiftere

”Innovation: skabelse af noget nyt; fornyelse, nyskabelse”

Nudansk ordbog

slide3

Strategy towards 2012

- Investing in growth

Double digit

organic growth

Creating values

Innovation

leadership

Global

market leader

aim processen stage gate

AIM process (Accelerate Ideas to Market)

AIM processen (stage/gate)

Involvering af professionelle behandlere og brugere

Kunde-

behov

Idé

Koncept

Produkt

Test

Int.

markeds-

føring

brugerdreven innovation
Brugerdreven innovation
  • Coloplast health careprofessional panel
    • dialog med f.eks. Stomisygeplejersker
  • Coloplast bruger panel
    • dialog med brugere
  • Community road shows
    • dialog med brugere
synergi
Synergi

Stomisygeplejerske:

- Health care

professionals

- Have experience

- Knowledge of user

needs

- Know requirements

Coloplast:

- Technical

competences

- Market knowledge

- Resources

+

Improved

Quality of Life

to End Users

hvad opn s ved brugerdreven innovation
Hvad opnås ved brugerdreven innovation?

input

Innovations værdi

SCN

CP

Relations værdi

(ambassadør)

involvering

n r innovation virker
....når innovation virker

User testimony 2001