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The Powerbroker Strategy
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  1. The Powerbroker Strategy UNLOCKING INACTIVE SOCIAL CAPITAL © David Colister

  2. The Powerbroker Strategy • The Powerbroker Strategy is an advanced, and mostly anonymous, method for creating substantial passive income for high-profile individuals – hereafter referred to as Powerbrokers. • This strategy can quickly create substantial revenue for high-profile people as it quietly leverages their far-reaching social capital. • It does this without requiring the individual’s participation in the typical day-to-day work associated with traditional network marketing. • It is strictly intended for use with those individuals who possess significant influence within their industry and/or community. • Unfortunately, the Powerbroker Strategy does not work for people of average social influence or network marketing savvy. Therefore, leaders should teach it with caution to novice team members. UNLOCKING INACTIVE SOCIAL CAPITAL

  3. Warning and Disclaimer • Notice: This training is intended for use by Life Force® leaders only when working with high-profile individuals. • The Powerbroker Strategy requires advanced expertise in the art and skill of network marketing by those leaders who manage the methods described herein. • If this does not describe you, it is advised that you seek the guidance and assistance of such a leader before employing this advanced strategy until such time as you possess sufficient skills, confidence, and time to run this play. • IT IS THE MOST POWERFUL MLM STRATEGY IN THE WORLD! UNLOCKING INACTIVE SOCIAL CAPITAL

  4. Understanding Social Capital • Social Capital in this training is defined as the potential for economic benefit to be derived from the influence, notoriety, and/or professional credibility of a person within his or her personal social network. • Social Capital is quantified by the professional preferential treatment extended to the high-profile by his or her social network. • This preferential treatment often results in the expedited and exponential team growth of the Powerbroker. UNLOCKING INACTIVE SOCIAL CAPITAL

  5. Understanding Social Capital • One example of an exceptionally high level of social capital would the movie star whose influence attracts large audiences to theaters. • Why does one actor make tens of millions of dollars from a movie while others barely get by? • “Box Office Draw” a.k.a. “Better Social Capital. • More common on a local level is the social capital of certain business professionals whose connections and credibility within a certain industry are sought after by businesses that are willing to extend great reward to this professional to leverage such influence. • Most people have direct or in-direct access to “powerbrokers”, but lack an attractive approach and working strategy to interest them. UNLOCKING INACTIVE SOCIAL CAPITAL

  6. Understanding Social Capital • We’ve all heard the old adage… • “It’s not what you knowbut who you know.” • A simple way to understand social capital is by modifying this adage as follows… • “It’s not what you know or who you know;It’s who knows you!” • A person with high social capital is known by far more people than he or she personally can name. UNLOCKING INACTIVE SOCIAL CAPITAL

  7. Understanding Social Capital • “It’s not what you know or who you know;It’s who knows you.” • A person with high social capital is known and respected by far more people than he or she personally can name. • For example, a highly-respected family physician may be known by name and practice by thousands of current or former patients whose names the doctor cannot possibly recall. • The name and reputation of the high school football coach of the State Champion team is likewise known by more people than the coach can name. • The same holds true for the pastor of the largest church in town. UNLOCKING INACTIVE SOCIAL CAPITAL

  8. Understanding Social Capital Below is a partial list of the types of people who, successful in their profession, commonly possess high social capital: • Top Network Marketers • Car Dealership Owners • Top Business Professionals • Authors and Journalists • Radio Show Hosts • Restaurant Owners • Coachesand Educators • Bloggers and Web Marketers • Pastors and Clergy • Doctors • Attorneys and Judges • Top Insurance Agents • Real Estate Brokers • Politicians • Music/TV/Film Celebs • Professional Athletes There are more wrong than right ways to approach and work with these powerbrokers. The Powerbroker Strategy is simply the best of all ways. UNLOCKING INACTIVE SOCIAL CAPITAL

  9. The Best-Kept Insider Secret • High-profile personalities with exceptional social capital are referred to as Powerbrokers. • A well-kept “industry insiders’ secret” is that many Powerbrokers make large incomes in network marketing while remaining intentionally unknown to fellow team members. • They rarely attend or get recognized at conventions, few of their downline even know that they are involved. • Often only company executives and close upline even know they are involved with the business. UNLOCKING INACTIVE SOCIAL CAPITAL

  10. MLM Amateurs vs. Professionals • Amateur network marketers rarely effectively engage Powerbrokers due to a fundamental lack of respect for the their need to protect their personal brand. • People who reach the highest levels of success in any field invest years, even decades, building their professional networks and establishing their personal brand. • The last thing they want to do is risk this social capital by “trying” MLM and rebranding themselves as network marketers. UNLOCKING INACTIVE SOCIAL CAPITAL

  11. MLM Amateurs vs. Professionals Example: An amateur network marketer attempts to recruit a highly-respected medical doctor into his business. • The MLM Amateur says… • “Set up product displays in your clinic…” • “Share the opportunity with all your medical colleagues…” • “Recruit (or sell products to) all of your patients…” • “Host a home meeting and invite all your friends…” • “Share your scientific knowledge at our weekly events…” • “Hand out MLM business cards at the Country Club…” • OR… “I’ll do all the work for you. Just feed me leads!” Sound familiar? UNLOCKING INACTIVE SOCIAL CAPITAL

  12. The Powerbroker Strategy Presentation Pen and paper only – a napkin is preferable. It loses the “exclusivity factor” when shown in a professional presentation. Meet in neutral place: Hotel lobbies with coffee/tea work great. Not recommended that you do it over a meals – you’ll go broke. UNLOCKING INACTIVE SOCIAL CAPITAL

  13. The Powerbroker Strategy Presentation • Pen and paper only – a napkin is preferable. • It loses the “exclusivity factor” when shown in a professional presentation. • Meet in neutral place: Hotel lobbies with coffee/tea work great. • Not recommended that you do it over a meals – you’ll go broke. • If an upline leader works with a trainee the following rules apply: • The downline trainee must adequately “edify” their upline. • The trainee must NEVER interrupt or inject – PERFECT SILENCE. UNLOCKING INACTIVE SOCIAL CAPITAL

  14. The Powerbroker Strategy Presentation “The Best-Kept MLM Secret – for 60 years high-profile people have secretly enjoyed large passive incomes in MLM.” “Their colleagues, MLM team members, and even many of the MLM company executives don’t even know they are involved.” “It requires a special strategy that few network marketers are equipped to execute due to lack of exposure, training, and skill.” “The person must genuinely possess a high degree of social capital within his or her community or industry.” (Explain Social Capital) “I thought of you and wanted to see if it might be a fit for you.” The Two Commitments… UNLOCKING INACTIVE SOCIAL CAPITAL

  15. The Powerbroker Strategy Presentation • The Two Commitments: • “Before I can share this I require two commitments.” • You cannot tamper with your personal brand by becoming a network marketer. • You are not allowed to do 3-Way Calls. • You are not allowed to host home meetings or events. • With few exceptions no one may know that you are doing this. You must remain invisible, passive, and exclusive. • Must not promote yourself as a Member, hand out MLM business cards, or become a visible product advocate. • “Do you agree to this requirement?” UNLOCKING INACTIVE SOCIAL CAPITAL

  16. The Powerbroker Strategy Presentation • “Whether we create a few hundred, a few thousand, or a few hundred thousand dollars a month passive income for you, you cannot tell other Life Force members that you... • Never did 3-Way Calls. • Never hosted home meetings or attended weekly events. • Rarely told anyone that you are involved in Life Force. • Never handed out MLM business cards, retailed products, or widely advocated our product line. • “If the average Life Force person hears this you’ll ruin my business. They don’t have your level of social influence and must do these things in order to succeed. However, seeking the fast and easy road to the top, they will try…and they will fail. This cannot happen.” • “Do you agree to this requirement?” UNLOCKING INACTIVE SOCIAL CAPITAL

  17. The Powerbroker Strategy Presentation • Identify a Handful of Business Builders to do your heavy lifting. • (Draw the following diagram on a piece of paper.) Upline “Work Load and Process Flowpass by you sothat you canremain passive.” “You are in control…Monitor yourbusiness activityvia your onlineVirtual Office.” “You know, real time and to the penny,all global salesand team activity.” “Management responsibilities flow upline so thatyou can stay passive.” You (PB) BB BB BB PB = Powerbroker BB = Business Builder Upline = Your Team Sponsors UNLOCKING INACTIVE SOCIAL CAPITAL

  18. The Powerbroker Strategy Presentation • Identify a Handful of Business Builders to do your heavy lifting. • Because we must protect your personal and professional reputation you cannot do the heavy lifting. • First we identify a handful of people that you personally know to do this work for you – they are your Business Builders. • You need to really trust these people to guard your personal brand. • They need to be sharp people – industrious, self starters, excellent communicators, and professional. • Not looking for the perpetually-unemployed nephew. • The amount of passive income you earn depends upon them. UNLOCKING INACTIVE SOCIAL CAPITAL

  19. The Powerbroker Strategy Presentation • Identify a Handful of Business Builders (continued). • They are not allowed to involve you in the day-to-day activities. • They get their training from their Upline Sponsors and Life Force. • They work your leads and their own. • They must Enroll with $495 Dream Launch Kit. • They must put Dream Launch Kit on Autoship. • We want them to be serious part-time players. UNLOCKING INACTIVE SOCIAL CAPITAL

  20. Active vs. Inactive Social Capital • Do not touch your Active Social Capital. • These are personal and/or business relationships that will, or are likely to, produce income for you in the next year or two. • Most Powerbrokers have between 10% and 25% of their Social Capital existing in the Active Status. • Inactive Social Capital • Most Powerbrokers have between 90% and 75% of their Social Capital existing in the Inactive Status. • We must only target those relationships are likely to never produce income for you. • We must protect your personal brand. UNLOCKING INACTIVE SOCIAL CAPITAL

  21. Getting Started • Let’s Identify 10 Potential Business Builders • I will interview them and help you identify which are best to be your front line. • We will hand pick 3 to 4 of them to be your front line. • Any others will fall under them. • Do the Two-Minute Warning. • Determine how best to facilitate them meeting with you. • Maybe with initial meeting with the Powerbroker • Maybe with only and phone introduction by Powerbroker. UNLOCKING INACTIVE SOCIAL CAPITAL

  22. Getting Started • Let’s Identify 10 Potential Business Builders • I will interview them and help you identify which are best to be your front line. • We will hand pick 3 to 4 of them to be your front line. • Any others will fall under them. UNLOCKING INACTIVE SOCIAL CAPITAL