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Go Adword is your trusted partner in driving growth for your ecommerce business with cutting-edge digital marketing solutions. Specializing in ecommerce marketing, we provide tailored strategies to boost your online presence, attract more customers, and maximize your ROI.<br>
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E-commerce marketing about…. • E-commerce marketing is a way to promote a business that sells products or services online. The goal is to increase traffic to an online store, convert visitors into customers, and retain them. • Ecommerce marketing focuses on how to drive traffic to ecommerce sites, converting visitors into customers and customers into brand evangelists.
1. Search engine optimization • Marketing teams should also use easy-to-read URLs and descriptive page names that contain a primary keyword. These URLs and names can also include familiar words or phrases that customers likely use as they search. This strategy requires keyword research to identify opportunities for new content.
2. Content marketing Content marketing helps answer customers' questions, educate them, deliver the company narrative and lead people to make a purchase. Additionally, different content types, like video, downloadable guides and user-generated content, can strengthen a brand's reputation. This content can also feed the blog and bring more eyes to the organization and its offerings.
3. Social media marketing • Marketing teams should select the right platforms to manage and distribute this content. For example, people on Twitter want to see different content than people on Instagram. Marketing teams should know which platforms the customer base is most likely to use and align the channel they use with them. • In addition to strong SEO that helps content show up on SERPs, brands should meet consumers where they are: on social media. These channels can help engage an active audience.
4. Email marketing • Email marketing can also let prospects and customers know about new products or information. If marketing teams provide timely and relevant information through this channel, they can inform new and existing customers of sales, new product releases and new blog content.
5.Pay-per-click advertising • Some e-commerce marketing strategies have a lower cost associated with implementation, but sometimes, brands need to pay to get their products and services in front of consumers. Pay-per-click (PPC) strategies can ensure that product pages are at the top of SERPs in the form of ads. • Good PPC campaigns contain an ad, offer and landing page. This approach can support SEO efforts and let businesses use marketing budgets to get offers in front of consumers. Marketing teams can deploy search and display campaigns within search engines or within their support ad networks. Within ad networks, these campaigns can follow users to other sites they visit and increase visibility to products and offers.
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