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2013 Hubner Dealer Survey

2013 Hubner Dealer Survey. June 25, 2013. Survey Methods. Phone interviews done by Brittany Williams Dealer list provided by Diana Schroeder 50 interviews conducted June 10 th -14 th 20 Elite, 20 Select, 10 Base Response rate: 29/50 Uncompleted Surveys: 1 .

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2013 Hubner Dealer Survey

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  1. 2013 Hubner Dealer Survey June 25, 2013

  2. Survey Methods • Phone interviews done by Brittany Williams • Dealer list provided by Diana Schroeder • 50 interviews conducted June 10th-14th • 20 Elite, 20 Select, 10 Base • Response rate: 29/50 • Uncompleted Surveys: 1

  3. Locations of Responding Dealers

  4. 1-Retiring 2-Declining 3-Sustaining 4-Moderate Growth 5-Extensive Growth Dealership Forecast Where do you see your seed dealership in 3-5 years on a scale from 1-5?

  5. Top 3 Trends for Help “How can Hubner help you grow?” Answers varied, but of the 29 replies the top 3 were as follows:

  6. Most Valuable Aspects “What do you value most about working with Hubner Seeds?” Answers varied, but top 4 responses are as follows:

  7. Reasons to Sell Hubner “Why do you sell Hubner Seed?”

  8. Customer Concerns “In your interactions with customers, what are their main concerns expressed during sales calls or deliveries?” Answers varied, but the top responses were as follows:

  9. Customer Interactions

  10. 30 Second Sales Pitch “When you visit a new customer, what are some key take-aways they should know about Hubner Seed?” Answers varied, but top responses are as follows:

  11. Concerns for Management “Are there any general concerns you would like Hubner Management to address?”

  12. Missing Products/Services “Do you feel there are any products or services missing from the Hubner line up?” Many answered no, but of those who felt there was something missing, key products are:

  13. One Thing To Change “If you could change one thing about Hubner Seed, what would that be?”

  14. One Thing to Change (Continued) • 34.4% of dealers surveyed would change the discount programs • Here’s what they would like to see changed:

  15. Dealer Kick-Off Topics “What are some things that need to be covered at the Dealer Kick-Off Meetings for you to consider it to be a success?”

  16. Dealer Kick-Off Topics (Continued) • Key topics from “Other” category • Most were extensions of things they would like to see changed and wanted to bring up at the meetings

  17. Suggestions & Goals • Seed Availability-Text notifications for instant updates • Smart phone app for product knowledge in field • Price- Marketing campaign to emphasize value over price • Local newspaper and magazines • Billing- More efficient mailing, more user-friendly • Discount Programs- Clearly define and date each program on a pocket handout

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