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Receptivity Survey 2013

Receptivity Survey 2013. Ontario Adults 18+. July 2013. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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Receptivity Survey 2013

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  1. Receptivity Survey 2013 Ontario Adults 18+ • July 2013

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers advertising messages to which they are most open to receiving • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Noticed Advertising Ontario Adults 18+ Q. In which medium are you MOST LIKELY TO NOTICE advertising? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  4. Most Receptive To Ads While... Ontario Adults 18+ Q. When are you MOST RECEPTIVE to advertising messages? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  5. Most Attentive To Ads While... Ontario Adults 18+ Q. When do you pay the MOST ATTENTION to advertising messages? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  6. Favourite Advertising Ontario Adults 18+ Q. Thinking about your FAVOURITE advertisement, where did you see/hear it? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  7. Most Emotive Advertising Ontario Adults 18+ Q. Have you ever seen/heard an ad that has made you LAUGH or CRY? • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

  8. Most Emotive Advertising Ontario Adults 18+ Q. Where did you see/hear the ad? (subset of previous question) • Source: BBM Analytics July 2013 – TVB Receptivity Survey 2013

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