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Modern Internet users already enjoy dozens of benefits that were hard to imagine only thirty or forty years ago. However, the period before us will bring even more exciting innovations in digital technology.

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augmented reality is coming to make our lives

Augmented

Reality

Is Coming To Make Our Lives Better

qsstechnosoft.com

modern internet users already enjoy dozens

Modern Internet users already enjoy dozens of benefits that

were hard to imagine only thirty or forty years ago.

However, the period before us will bring even more exciting

innovations in digital technology.

One of the most intriguing ones is the popularization of

augmented reality (AR). The report on the future of

augmented and virtual reality, issued by Goldman Sachs

predicts that this market has the potential to surpass $100

billion on a global scale by 2025.

1 amplified tourist experience how many times

1. Amplified tourist experience

How many times have you visited a historical site,

wondering what it looked like back in the past? In the future

– and already in the present – you won’t have to wonder,

but you’ll be given a chance to virtually wander through

important places or pivotal battles.

For example, tourists visiting Great Britain can already enjoy

the benefits of AR. Namely, you can use the England’

Historic Cities app and go back to the times when important

historical events took place. 

that way the hologram of william shakespeare will

That way, the hologram of William Shakespeare will take

you around the Stratford-upon-Avon of his time.

Further, many new ways of choosing and visiting restaurants

and hotels are being developed as we speak. That way,

restaurant owners will be able to virtually project their

menus in front of their restaurants or provide information

regarding the wait time for the passing-by tourists.

2 augmented medical practice augmented reality

2. Augmented medical practice

Augmented reality is already used for medical treatments, as

well as in diagnosing diseases. For instance, medical

students utilize AR to improve their medical practice. That

way, they can perform surgeries with the help of

information provided to them via AR.

This enables them to obtain more vital data about the

patient and entire procedure on the go. As a result, they can

learn faster and increase the efficiency of their studies.

in addition it s not only medical students

In addition, it’s not only medical students who use AR, but

experienced surgeons include this hi-tech option in their

work. Here you can see how AR improves surgeon’s

experience during a spine surgery.

Apart from that, the innovations in the field of AR can help

some patients recover sooner than expected. For example,

Felix Reges is a 9-year old boy who suffers from the

Hermansky-Pudlak syndrome, due to which he is blind.

Now, a head-on device enables him to augment the objects

around him and enhances his visual perception.

also when ar is paired with the advancements that

Also, when AR is paired with the advancements that

Internet of Things brings to healthcare, we can expect a lot

of patient-friendly solutions from modern technology in the

near future.

3 ar in marketing and sales giving customers

3. AR in marketing and sales

Giving customers a chance to try a product and attracting

them via a personalized approach are two important

features of modern marketing. The introduction of AR in

this niche will help businesses increase their sales and

provide higher satisfaction for their customers.

For instance, E-commerce is one of the most propulsive

fields of modern economy. However, online buyers can’t

examine the quality or suitability of a product when they’re

shopping online.

this is where ar comes on stage the swedish

This is where AR comes on stage. The Swedish furniture

mastodon IKEA has realized that, so now you can download

their IKEA Place app and put the furniture you choose in

different environments, from your living room to streets.

Similarly, the car industry is working on adapting AR-

elements to their needs. It will enable the car buyers of the

future to make virtual tours of the cars they’d like to buy, so

as to save their time and accelerate their search.

since telling a story is an important part

Since telling a story is an important part of marketing,

augmented reality will help business owners devise

customer-appealing content that will immerse their

customers into their stories.

That way, you’ll be able to launch projections/holograms of

your brand ambassadors or popular influencers to guide

your customers through your brick-and-mortar and online

stores.

4 safer driving via ar contemporary drivers

4. Safer driving via AR

Contemporary drivers can enjoy various benefits of GPS.

However, no matter how improved and updated GPS-maps

might be, they still come with different imperfections. As a

result, they sometimes misguide drivers and take them to

routes they don’t need at that moment.

The guys from Sygic have recognized that problem and

decided to use AR to solve it. As you’re driving your car,

your smartphone collects data about the road before you, 

as an input for an ar preview emitted via your

as an input for an AR-preview emitted via your smartphone

camera.

In addition to the route you’ve chosen, this app will provide

you with the visual information about the parking lots, gas

stations and speed limits along the way. Also, when you’re

driving at night, the navigation guidelines can be projected

on your windshield.

apart from mere driving car manufacturers

Apart from mere driving, car manufacturers are using AR to

come up with other cutting-edge solutions. For instance, the

MyCity enterprise has made virtual vehicles within their

project of building autonomous vehicles that will be able to

communicate with one another.

That way, they’ve saved some money and energy that will be

used for other parts of their project. Other car producers

should follow suit and make AR a part of their production

technology.

as we can see from the examples described

As we can see from the examples described in the text, this

is only the beginning of augmented reality. It will become an

inevitable part of many things we do.

From healthcare and travel to advertising and traffic, AR will

bring numerous benefits to humankind. Therefore, we

should try to use AR and its innovations in the best possible

ways to make our lives easier and more comfortable in years

to come

thank you

THANK

YOU!

qsstechnosoft.com