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Mobile Telephony Onboard WAEA TC March 2010

Mobile Telephony Onboard WAEA TC March 2010. Top Amazing Facts …. 5. 5: In Missouri , It is Illegal To Drive With An Uncaged Bear 4: In Maine , It's Illegal To Have Christmas Decorations After Jan. 14

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Mobile Telephony Onboard WAEA TC March 2010

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  1. Mobile Telephony Onboard WAEA TC March 2010

  2. Top Amazing Facts… 5 • 5: In Missouri, It is Illegal To Drive With An Uncaged Bear • 4: In Maine, It's Illegal To Have Christmas Decorations After Jan. 14 • 3: In New Jersey, It is Illegal To Wear A Bulletproof Vest While Committing A Murder • 2: In North Dakota, Beer And Pretzels Cannot Be Served At The Same Time In Any Bar Or Restaurant

  3. Top Amazing Facts… 5 • 5: In Missouri, It is Illegal To Drive With An Uncaged Bear • 4: In Maine, It's Illegal To Have Christmas Decorations After Jan. 14 • 3: In New Jersey, It is Illegal To Wear A Bulletproof Vest While Committing A Murder • 2: In North Dakota, Beer And Pretzels Cannot Be Served At The Same Time In Any Bar Or Restaurant • 1: In 2010, it is still prohibited to use a mobile telephone aboard any North American commercial aircraft in flight !

  4. Why ? • Social Issues Fact: We have been in service since 2007 and have not recorded any passenger complaints. • Interference and Health Issues Fact: There are no harmful interference to any terrestrial networks. Fact: There are no harmful interference to aircraft avionics systems. Fact: There are no harmful exposure to passengers.

  5. Ask: Why Not? “The only thing we have to fear, is fear itself” - FDR

  6. Agenda

  7. State of the industry NAX ACA BMA UAL BAW DLH ASA AAL THY WAN DAL TAP VRD CSZ ABQ RJA TRS SWA LAA AWE QTR KFR MSR SVA CRK COA UAE AAW AXM OMA XAX MAS TAM L-band VAU QFA Ku band Direct air-to-ground

  8. OnAir

  9. Our experience

  10. Our Vision OnAir Applications A managed connectivity service Supports prioritized access to satellite resources Provides itemized billing per application Third-party Applications Communications Manager Link OnAir

  11. Oman Air • Oman is a launch customer for the first full blown Internet + GSM connectivity onboard solution • Based on the ALNA v2 platform • The system is fully integrated with Thales i5000 series IFE system • ALNA v2 system is linefit available on A330/A340/A350/A380 and retrofit on any other type • Leveraging the Inmarsat SBB service 343 flights a week within a network of 32 destinations in 29 countries

  12. Wifi Internet based services Internet • Internet based services for passengers requiring full Internet access as well as access to their corporate network Webmail • Internet based services for passengers who simply wish to send & receive email (incl. attachments) during the flight Webchat • “No frills” Internet based services for passengers who want to chat with their online friends and relatives Service Access • Wireless from passenger Laptop computers or Smartphones • Passenger Seatback on IFE seat display unit* • Passenger Laptop connected to IFE RJ45 * or WIFI connection *Note: Coming online this summer

  13. GSM/GPRS/SMS based services • Mobile OnAir • enables passengers to use their own mobile phone or Smartphone (e.g. BlackBerry) during flights to • Access email (incl. attachments) & the Internet • Send & receive text & multimedia messages • Be reachable on their usual phone number • Make and receive phone calls • All the passenger needs is a GSM international roaming subscription & OnAir roaming agreement with MNO • Onboard communications are automatically invoiced by the passenger’s home mobile operator, as part of the usual bill. • System can be switched to quiet mode or off

  14. Service first impressions First Commercial Flight on March 1st from MCT to FRA • Service introduction received positive feedback amongst passengers • “impressive and fascinating” • “fantastic facility” • “magic technology”

  15. Summary The majority of our long range customers select both GSM/GPRS and Internet to provide their passengers all connectivity options Voice is a non-issue and both airlines and media are beginning to recognize this fact SwiftBroadband ensures global coverage for airline & passenger applications The OnAir system can benefit cabin and cockpit applications with a single antenna

  16. Stay Connected! Henri.Broussalian@onair.aero

  17. ALNA=AirLine Network Application ALNAv2 is a platform (hardware) that supports diverse applications such as: • APC (Airline Passenger Communications) • GSM, SMS, Voice, Data, Internet, VPN, … • AOC ( Airline Operations Communications) • EFB (Electronic Flight Bag), EFF, weather maps, … • AAC (Airline Administrative Communications) • Crew email, baggage tracking, gates information, … • IFE real-time connectivity needs • Live banners for sport events, IFE health monitoring • Third party applications • Crew PDA, meal ordering, Telemedecine, credit card authentication, …

  18. Google take on mobile advertising “Advertising that is more targeted is worth more money. … Eventually, the revenue in the digital world should be higher.” Google CEO, Eric Schmidt

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