1. Testimonial Cindy

2. What is it??? • In promotion and of advertising, a testimonial or show consists of a person‘s written or spoken statement extolling the virtue of a product..

3. About the term • The term “testimonial” most commonly applies to the sales-pitchessales-pitchesattributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities. Testimonials can be part ofcommunalmarketing.

4. Example1 • An example of testimonial is, “Nine out of ten dentists recommend this type of toothpaste” (Advertising Lectures)

5. Example 2 • This is a ad on advertising the phone by using famous people, this is the form of toothpaste(Advertising Lectures)

6. Examples3

7. Example 4