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McDonald’s. Kayley Boylan Accounting-4. History Timeline. 1940: Dick and Mac McDonald open McDonald’s Bar-B- Que restaurant on Fourteenth and E streets in San Bernardino, California

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mcdonald s

McDonald’s

Kayley Boylan

Accounting-4

history timeline
History Timeline
  • 1940: Dick and Mac McDonald open McDonald’s Bar-B-Que restaurant on Fourteenth and E streets in San Bernardino, California
  • 1948: McDonald brothers shut down restaurant for 3 months for alterations. Reopens as a self-service drive-in restaurant. Menu is reduced to 9 items: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips, and a slice of pie
  • 1949: French fries replace chips and the triple thick milkshakes are debuted
slide3

1954: Ray Kroc shows interest in McDonald’s

  • 1955: Kroc opens his first McDonald’s in Des Plaines, Illinois on April 15
  • 1958: 100 Million hamburger is sold
  • 1959: 100th restaurant is opened in Fond Du Lac, Wisconsin
  • 1962: McDonald’s in Denver, Colorado becomes the first restaurant with inside seating
  • 1963: 500th restaurant opens in Toledo, Ohio
  • 1965: McDonald’s celebrates its 10th anniversary with the first public stock offering at $22.50 per share
slide4

1966: First television commercial is aired

  • 1967: McDonald’s goes international
  • 1968: Big Mac is introduced
  • 1978: 5,000th restaurant is opened in Kanagawa, Japan
  • 1980: 25th anniversary
  • 1981: The first McDonald’s restaurant in Spain, Denmark, and the Philippines opens
  • 1990: Moscow location opens
  • 1992: Warsaw, Poland location opens breaking records of opening day sales
  • 2005: 50th anniversary
  • 2009: McCafe goes international
fun facts
Fun Facts
  • There are more than 33,000 restaurants worldwide
  • McDonald’s has 1.7 million employees
  • McDonald’s are in 119 countries
  • 80% of McDonald’s restaurants are franchised
  • McDonald’s headquarters is in Oak Brook, Illinois
service information
Service Information
  • McDonald’s source of income is food sales
  • McDonald’s is in the business of fast food service
  • Products include various food, desert, and beverage items
overall stock information
Overall Stock Information
  • MCD
  • As of April 2, 2012 the closing price was $98.36
  • All time low stock price: $76.01
  • All time high stock price: $101.74
dividend cont1
Dividend cont………..
  • MCD is a dividend powerhouse. They have increased their dividend every year since paying their first one in 1976, and I believe this will continue into the future. The current quarterly rate of $0.61 a share equals an annual dividend of $2.44, and the stock currently yields 3.3%.
  • http://www.thedividendpig.com/?p=1106
3 strengths
3 Strengths
  • McDonalds has strong products, it has grown income throughout the recession
  • There are McDonalds all around the world so it is exposed to different type of people and different currencies
  • McDonald's has dividend yields that top the 10-year Treasury. The annual dividend payment has gone from 55 cents per share in 2005 to $2.20 this year.
  • http://www.fool.com/investing/general/2010/08/25/mcdonalds-strengths-weaknesses-opportunities-threa.aspx
3 weaknesses
3 Weaknesses
  • There are so many McDonalds around the United States, expansion will have to happen worldwide
  • The annual dividend is slowing and will eventually level off
3 opportunities
3 Opportunities
  • There are opportunities for new restaurants outside the United States such as China and Asia
  • New menu products can be created
  • “Low interest rates provide cheap capital for growth. In addition to dollar-denominated debt, McDonald's recently became the first foreign company to issue yuan-denominated bonds in Hong Kong.”
  • http://www.fool.com/investing/general/2010/08/25/mcdonalds-strengths-weaknesses-opportunities-threa.aspx
3 threats
3 Threats
  • Governments are trying to come up with regulations on fast food
  • New products are competing with other fast food restaurants and coffee shops
  • Prices may need to go up and some customers cannot afford to pay
  • http://www.fool.com/investing/general/2010/08/25/mcdonalds-strengths-weaknesses-opportunities-threa.aspx
should i buy stock
Should I buy stock?
  • I would recommend buying stock in McDonalds because there are always people who are going to eat fast food. Yes, there is a health kick going on in our country right now but people will still be buying things from McDonalds.
works cited
Works Cited
  • http://www.fool.com/investing/general/2010/08/25/mcdonalds-strengths-weaknesses-opportunities-threa.aspx
  • http://www.thedividendpig.com/?p=1106
  • McDonalds.com
  • http://www.aboutmcdonalds.com/mcd/investors.html