DRAMA Development 2011-2013
drama staff • David Crean – Development Executive for Events and series • Jo Schofield – Development Executive – short films and StoryLand • Vicky McDonald – PA to Commissioning Editors
development for RTÉ ONE • Expanding development slate • Looking for variety in tone and attitude across a range of drama • 2011 to 2013 transmission • Currently developing for RTÉ ONE only • Important to bring down cost per hour
state-of-the-nation drama • Either 2 x 1 or 4 x 1 hours • Challenging and inquisitive • Unique views on familiar stories • Prescience – how will simmering events impact in two or three years • Contemporaneous
renewable series • High-end entertainment series • Light-hearted – more humour required • Rooted in a truth so stories chime with the audience • Potential for co-production or pre-sales • Distinctively Irish in all its diversity • Universality • Small stories with big impact
BCI Sound and Vision Fund • Distinctive authored series and events • Specific cultural purpose that will appeal to RTÉ’s audience while meeting Sound and Vision criteria. • Multi-part events (minimum 2 x 1 hours) • Stories that are told for a television audience
Co-production • Irish dimension to story is essential • Degrees of involvement from RTÉ • Think globally – there are opportunities • Be pro-active • It’s a long game • Entertainment driven drama • First class talent in writer, director and casting • Think of forming strategic alliances with sales agents and productions companies if you don’t have the contacts
MEDIA • MEDIA funding is available for development and production • Shared development costs with other television financiers would be welcome • The next MEDIA call for slate funding is in the autumn
What we look for in proposals • Clarity, originality and authenticity in the voice of the writer • A unique and informed perspective • A developed idea for a story • Characters that audiences will take to • A world that the audience recognises • Consideration given to target audience • Urban and rural perspectives • Surprise, delight, inform, intrigue, engage and inspire!
Other Priorities • Talent new to RTÉ audiences – where there is inexperience mitigate with experience • Potential for pre-sales, co-production or co-finance
demographics • Urban • Suburban • Rural • Core audience 35-54 but drama needs to make an impact across the full range of demographics.
Most common reasons for rejection • failure in the submission to convey a clear television drama idea with the distinctive voice of the writer, • lack of definition in the story and the characters, • Failure to convey the producer’s ambition for the piece often comprised of synopsis. • an Irish version of something we've seen elsewhere, • are standard genre pieces that lack singularity, • express a world view that is detached from the audience, • are sitcoms and therefore more appropriate to Entertainment.
How to submit email@example.com www.rte.ie/commissioning