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DRAMA. Development 2011-2013. drama staff. David Crean – Development Executive for Events and series Jo Schofield – Development Executive – short films and StoryLand Vicky McDonald – PA to Commissioning Editors. development for RTÉ ONE. Expanding development slate

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drama staff
drama staff
  • David Crean – Development Executive for Events and series
  • Jo Schofield – Development Executive – short films and StoryLand
  • Vicky McDonald – PA to Commissioning Editors
development for rt one
development for RTÉ ONE
  • Expanding development slate
  • Looking for variety in tone and attitude across a range of drama
  • 2011 to 2013 transmission
  • Currently developing for RTÉ ONE only
  • Important to bring down cost per hour


state of the nation drama
state-of-the-nation drama
  • Either 2 x 1 or 4 x 1 hours
  • Challenging and inquisitive
  • Unique views on familiar stories
  • Prescience – how will simmering events impact in two or three years
  • Contemporaneous
renewable series
renewable series
  • High-end entertainment series
  • Light-hearted – more humour required
  • Rooted in a truth so stories chime with the audience
  • Potential for co-production or pre-sales
  • Distinctively Irish in all its diversity
  • Universality
  • Small stories with big impact
bci sound and vision fund
BCI Sound and Vision Fund
  • Distinctive authored series and events
  • Specific cultural purpose that will appeal to RTÉ’s audience while meeting Sound and Vision criteria.
  • Multi-part events (minimum 2 x 1 hours)
  • Stories that are told for a television audience
co production
  • Irish dimension to story is essential
  • Degrees of involvement from RTÉ
  • Think globally – there are opportunities
  • Be pro-active
  • It’s a long game
  • Entertainment driven drama
  • First class talent in writer, director and casting
  • Think of forming strategic alliances with sales agents and productions companies if you don’t have the contacts
  • MEDIA funding is available for development and production
  • Shared development costs with other television financiers would be welcome
  • The next MEDIA call for slate funding is in the autumn
what we look for in proposals
What we look for in proposals
  • Clarity, originality and authenticity in the voice of the writer
  • A unique and informed perspective
  • A developed idea for a story
  • Characters that audiences will take to
  • A world that the audience recognises
  • Consideration given to target audience
  • Urban and rural perspectives
  • Surprise, delight, inform, intrigue, engage and inspire!
other priorities
Other Priorities
  • Talent new to RTÉ audiences – where there is inexperience mitigate with experience
  • Potential for pre-sales, co-production or co-finance
  • Urban
  • Suburban
  • Rural
  • Core audience 35-54 but drama needs to make an impact across the full range of demographics.
most common reasons for rejection
Most common reasons for rejection
  • failure in the submission to convey a clear television drama idea with the distinctive voice of the writer,
  • lack of definition in the story and the characters,
  • Failure to convey the producer’s ambition for the piece often comprised of synopsis.
  • an Irish version of something we've seen elsewhere,
  • are standard genre pieces that lack singularity,
  • express a world view that is detached from the audience,
  • are sitcoms and therefore more appropriate to Entertainment.
how to submit
How to submit