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Souvenir Chullo (chew- yo ) . Karlye Enkler Patrick Jones Alex Touch. Peru. Land-1.28 million km² Water-5,220 km² Population:28.7 million Climate: Tropical in the East and Desert in the West, Temperate to Frigid in the Andes Official Languages: Spanish and Quechua

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souvenir chullo chew yo

Souvenir Chullo (chew-yo)

KarlyeEnkler

Patrick Jones

Alex Touch

slide2
Peru
  • Land-1.28 million km²
    • Water-5,220 km²
  • Population:28.7 million
  • Climate: Tropical in the East and Desert in the West, Temperate to Frigid in the Andes
  • Official Languages: Spanish and Quechua
  • Currency: Nuevo Sol (PEN)
slide3
Flag
  • Flag
    • Red
    • White
    • Symbol: Peruvian Coat of Arms
      • Shield
      • Wreath
      • Vicuna: Lama-like animal of the Andes
      • Cinchona Tree
      • Cornucopia Spilling out Gold Coins: Represents Wealth and Prosperity
    • Officially adopted on February 25th 1825
product the chullo
Product: The Chullo
  • Knitted Hat with Earflaps
  • Earflaps can be tied under the chin for added warmth
  • Used in the Andean Mountain region since pre-Hispanic times
  • Made of wool to insulate heat
    • Alpaca
    • Llama
our chullo
Our Chullo
  • Green Hat- The countries landscape
  • Brown brick around base of hat- Inca housing
  • Blue inside- Lake Titicaca
  • Inca trail around hat
  • Ear Flaps
    • Peru Flag
    • Outline of country with “Peru” in it
  • White top- Mountains of Peru
  • Braids green- Wreath as seen on crest
goals
Goals
  • Short term goal (one year): To make and sell 250,000 Chullos, with the approximate income of 4 million USD
  • Long term goal (five years): To expand company to other regions. To make and sell 5 million hats, making a total of 15 million USD
target market
Target Market
  • Tourists of all ages
  • People who want to bring back a souvenir that has been part of the Peruvian culture since before the Hispanic influence of the area
  • People who want to bring back a little of everything they may have visited during their vacation
pricing
Pricing
  • Average income: 6,000 USD per year
  • Average price: American dollars cost is $20-30
  • Our price:25.50 USD
    • 65.76 PEN
product distribution
Product Distribution
  • Fly product to three airports
  • Truck route
    • From Lima to Nazca
      • Interstate 1 south for 6 hours
    • From Cusco to Machu Picchu
      • Interstate 3 to Interstate 28 B
factory
Factory
  • City: Lima
  • Address: 434 San Rafael
  • Zip Code: Lima33
  • Area: 2,500ft²
  • Price: $260,000 USD
marketing
Marketing
  • Flyers and posters
    • Museums
    • airports
  • Internet
    • Facebookhttp://www.facebook.com/pages/Chullo/388892027864700
    • Twitter

http://Twitter.com/moblie/chullo/market

    • Instagram
    • Tumblr
  • Tv
    • Commercials
sources
Sources
  • www.jfestate.com/index.php?prop1country=per&prop1type=oth&prop1money=USD&prop1habs=&prop1Txt=&Submit3=Search&idmenu=20&clie1name=&clie1email=&clie1namef=&clie1emailf=&prop1codigonum=20964&prop1id=1019&addprops=x
  • http://www.indexmundi.com/map/?t=0&v=113&r=sa&l=en
  • http://www.sacred-destinations.com/peru/peru-facts
  • http://www.go2peru.travel/top_ten.htm
  • http://en.wikipedia.org/wiki/Peru
  • http://travel.nationalgeographic.com/travel/countries/peru-guide/
  • http://en.wikipedia.org/wiki/Chullo
  • http://www.ivillage.co.uk/knit-a-chullo-hat-your-man/139613
  • http://www.alpacanation.com/alpaca-products/alpaca-products-retail-2.asp?level=category&name=Hat%3A+Chullo&cat=10210
  • http://www.cabelas.com/catalog/search.cmd?N=0&fsch=true&Ntk=AllProducts&Ntt=hats+peruvian&WT.srch=1&WT.tsrc=PPC&WT.mc_id=google|wom_Outerwear_Headwear|USA&WT.z_mc_id1=sJxBmbiqA&rid=20&pcrid=14423024716
  • www.villagehatshop.com/hats-from-peru.html