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Read more about Snapchat logs 5% daily-average-user growth in Q4FY17 in US, pips Facebook on Business Standard. On a Year-on-Year (YoY) basis, Snap grew much faster during the period, with Daily Active Users (DAUs) surging 17.7 per cent

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snapchat logs 5 daily average user growth

Snapchat logs 5% daily-average-user growth in

Q4FY17 in US, pips Facebook

Adding more daily average users, popular photo-sharing platform Snapchat

reportedly grew faster than Facebook in the fourth quarter of 2017 in the US.

"Snap is still growing faster than Facebook in North America, the most lucrative

market for both companies," CNBC reported on Wednesday.

Snap Inc., the parent company of Snapchat was quoted as saying that its daily

average users in the region during the fourth quarter of 2017 rose five per cent

from the prior quarter to 80 million.

"Facebook said last week its daily average users in the US and Canada fell slightly

from the third quarter, to 184 million.

that was the first time facebook reported such

That was the first time Facebook reported such a drop," the CNBC report added.

On a Year-on-Year (YoY) basis, Snap grew much faster during the period, with

Daily Active Users (DAUs) surging 17.7 per cent.

On that basis, Facebook's growth was just 2.2 per cent.

Snapchat's growth indicates that Snap's CEO Evan Spiegel's design overhaul of the

app that was unveiled in November 2017 is helping the company reclaim some of

its popularity that waned after Facebook's launch of Instagram "Stories".

The redesign has been reportedly rolled out to about 20 per cent of Snapchat

users so far.

"In the first test markets using the redesigned app, the number of daily users

watching publishers' 'Stories' in Discover grew by more than 40 per cent.

"The redesign also correlated with a higher volume and length of ad views,"

Spiegel was quoted as saying by Forbes.

Article By - Business Standard