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Read more about Online grocery BigBasket to enter offline to beat back Amazon, Flipkart on Business Standard. Mulls setting up kiosks for stocking daily groceries, plans to start its own subscription service for milk and bread

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online grocery bigbasket to enter offline to beat

Online grocery BigBasket to enter offline to

beat back Amazon, Flipkart

In a bid to stay ahead of rivals Amazonand Flipkart, India’s largest online grocer

BigBasket is looking to open offline kiosks that will stock daily groceries and is

also planning to start its own subscription service for items such as milk and

bread.

The move comes soon after BigBasket raised $300 million in funding led by

China’s Alibaba which is looking compete with Amazon in India through

investment in local players rather than on its own.

Hari Menon, co-founder and CEO of BigBasket, in an interview with Times of

India, said that the company was looking to open thousands of such offline kiosks

as it looks at aggressive growth this year. The small stores will be setup in

apartment complexes and offices as it targets customers who want to quickly pick

up fruits, vegetables and daily use items.

"The pilot is under way at select apartments and office premises. We have kept it

as a separate app and are looking to scale this up as it will solve a genuine user

problem for items they need quickly,” Menon told the Times of India.

bigbasket is also working on a separate service

BigBasket is also working on a separate service called BB Instant which promises

delivery of products within two hours.

Amazon, which is investing heavily in building its grocery business also offers a

service called Now that delivers goods to a customer’s doorstep within two hours.

Last week Amazon announced the opening of 15 new fulfilment centres across

four cities that would help its grocery and fresh produce business in India. The

company is among the first MNCs to take advantage of the government opening

up 100 per cent FDI in food retail sector, and is running a pilot in Pune for this.

While BigBasket has been able to edge out rivals such as Grofers, its success in the

market has paved the way for giants Amazon and Flipkart to begin looking at the

online grocery space. Both firms are betting big on the category to drive repeat

purchases and act as a funnel to bring in customers to shop on their platforms for

more high-value goods.

BigBasket, which is now backed by giant Alibaba, is looking to ramp up its revenue

from Rs 2 billion to Rs 3 billion in the next few months and says it is on route to

hitting Rs 5 billion by March 2019. Menon in an interview with Business Standard

had recently said that the company’s operations in Bengaluru had already broken

even and other cities would follow by the end of the year.

However, the company’s path to profitability could be pushed back further as it

now looks at building an offline presence and come up with services to stay ahead

of Amazon and Flipkart. Experts say that the war in the online grocery space could

mean bad news for offline stores, especially small unorganised players, as cash-

flush online players spoil customers with big discounts.

Article By - Business Standard