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Online to offline organizing - PowerPoint PPT Presentation


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Online to offline organizing. Betsy Hoover Online Organizing Director Obama for America. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Betsy Hoover. Online Organizing Director . Obama for America.

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online to offline organizing

Online to offline organizing

Betsy Hoover

Online Organizing Director

Obama for America

introductions
Introductions

NOI On Demand

You

Norms

following the law
FOLLOWING THE LAW

Elections.neworganizing.com

slide6
Betsy Hoover

Online Organizing Director

Obama for America

slide8

Ladder of Engagement

  • Relationship Based Ask
  • Steps on the ladder
  • Online vs Offline
  • Data
  • Online engagement tools
slide9

Relationship based ask

“It is our relationships that are our greatest strength.”

– Kevin Puleo; Charleston, SC 2007

slide10

The four c’s

Connection

Context

Commitment

Catapult

slide11

Connection

Establishing shared values, goals, and motivations

  • Story of Self
  • Shared memories
  • Common relationship
online vs offline
Online vs offline

What we do best online

What we do best offline

  • Interest people in our work
  • Narrow our universe of potential volunteers
  • Give people the tools they need to execute
  • Communicate last minute information to a lot of people
  • Test people’s leadership skills
  • Build a relationship that keep people coming back
  • Train people to use the tools they have
  • Evaluate and learn from the situation

Each program is infinitely better working with the other

slide22

Data!

Data is the connection between online and offline organizing…

Yep. There. I said it.

slide23

Data!

Where do you keep it?

slide24

Engagement tools

Sign up forms

Social Media

Pictures!

Email

Voter Contact Tools

Leaderboards

Google Hangouts

slide27

Interdependent Leadership

(aka the Snowflake Model)

How can I support?

https://act.neworganizing.com/donate/NOD_Donate_08-2012/

Interdependent Leadership