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Keywords, Expanding, and Collapsing. Gilberto Berríos Departamento de Idiomas Universidad Simón Bolívar April 28, 2003. Keywords—A definition. A keyword is a word that “opens the door” to other words. Keywords. Appropriate keywords will: Summarize main point(s)

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keywords expanding and collapsing

Keywords, Expanding, and Collapsing

Gilberto BerríosDepartamento de IdiomasUniversidad Simón BolívarApril 28, 2003

keywords a definition
Keywords—A definition

A keyword is a word that “opens the door” to other words.

keywords
Keywords

Appropriate keywords will:

  • Summarize main point(s)
  • Visually collapse lots of information
  • Serve as reminders for oral expansion
keywords4
Keywords

Appropriate keywords will help you paint the picturein the minds of the audience

keywords an example
Keywords—An example

Read this situation:

You must meet a friend who’s flying from Miami. You’ll leave from the airport to take her to an unexpected formal meeting with no time for a rest.

keywords an example6
Keywords—An example

You could send your friend a message:

I will meet you tomorrow at the airport, next to the chocolate shop at 6:45 in the evening. Wear a business suit.

What if you had to telegram it?

slide7
Tomorrow airport,

chocolate shop,

6:45 pm.

Wear business suit.

keywords another example
Keywords—Another example

Imagine the following situation:

You’re driving quietly

and

a truck swerves dangerously

into your lane.

keywords another example9

If the driver is not

driving responsibly,

please dial

979-5569

978-5564

909-4563

If the driver is not

driving responsibly,

please dial

979-5569

978-5564

909-4563

AOM 024

Keywords—Another example
keywords another example10

If the driver is not

driving responsibly,

please dial

979-5569

978-5564

909-4563

AOM 024

Keywords—Another example

Unfortunately...

keywords another example11
Keywords—Another example

…speed reading won’t help!

collapsing information
Collapsing information
  • If the driver of this vehicle is not driving responsibly, please dial 979-5569, 978-5564, 909-4563
  • Better: Careless driving?

Call 979-5569

978-5564

909-4563

an exercise
An exercise
  • When collapsing information, we must be careful to choose keywords.
  • Usually, we will first write longer texts. Then we analyze the text to decide which words refer to information that is essential. We then delete unessential words and leave (or find substitutes for) essential ones.
  • We are left with a shorter text that can be more readily processed by the audience.
an exercise14
An exercise
  • When collapsing info, choose keywords
  • First write longer texts
  • Analyze text for essential words
  • Delete unessential words
  • Result = shorter text
    • readily processed
    • overall picture better understood