pdf mobile affiliate marketing

1. By : Siddhant Kashyap

2. Introductio n  Mobile affiliate marketing is the new playground. As you know, mobile market is growing fast. With so much mobile traffic, there is also massive opportunity for mobile affiliate marketing.

3. There is 360 Degree angel difference between, mobile and traditional marketing  In traditional marketing, you do not track, who is come from your campaign, but in mobile marketing you can track each and everyone.  In traditional marketing, you have run campaign within a range, suppose you have ads in Delhi.. than you cannot go beyond boundary, but in mobile marketing , there is no such limitation, you can target any location which you want….  In traditional marketing, you can not set interest area before any campaign… but in mobile marketing before running ads…you can pin point interest area of your targeted users.

4. Mobile affiliate marketing is nothing but it is a form of affiliate marketing where the promotional channel of medium is mobile, affiliates are paid only on whem there is an action done. The action can be an app install , subscription to a service , lead from completion or a sale

5. You Really Just Asked That ?!?

7. They Check Their Smartphone Over 80 Times In a Day

8. Over 85 % Of Smartphone Time Is Spend In App

9. 53 % OF Mobile Pages Are Abandoned If They Don’t In 3 Sec

10. Nearly 50 % Of Affiliate- Referred traffic Originates From a Mobile device

11. Merchant Pays Fees to Customer Key People Involve In Mobile Affiliate Marketing Publisher Merchant Customer Customer buy Product and Take Desire Action with Merchant Publisher Promotes Product And Service

12. Payment Models In Mobile Affiliate Payment Models In Mobile Affiliate Marketing Marketing CPC (Cost Per click) CPL (Cost Per lead) CPM (Cost Per thousand impression) CPA or CPS (Cost Per acquasition or cost per sale) CPI (Cost Per install app)

13. Key Performance Indicator (KPI) A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High- level KPIs may focus on the overall performance of the business, while low-level KPIs may focus on processes in departments such as sales, marketing, HR, support and others.

14. A retention rate gives a number to the percentage of users who still use an app a certain number of days after install. It is calculated by counting unique users that trigger at least one session in one day, then dividing this by total installs within a given cohort.

15. A tracking link is used to measure the effectiveness of your marketing campaigns, channels and activities. You should always use a tracking link when you are directing traffic to your website from an outside channel, like email, social media, PPC campaigns, banner ads, and sponsored posts etc. In the simplest terms, a tracking link is a normal URL with tags appended to the end. Tracking Link

16. Landing Page A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location Once they’re on your landing page, users are encouraged to take an action, such as joining your list or buying your products. If the user takes the specific desired action, then your landing page has succeeded in getting them to convert.

17. Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. Some Conversion tracking platform Tools in Industry are: 1. Everflow.io 2. Link trust 3. Afftrack 4. Hitpath 5. Click inc 6. Voluum 7. Hasoffer 8. Post Afilate Pro 9. Cake 10. Impact Radious

18. Mobile Ad Format 1.Pops (popunder & popup) 2.Redirect 3. Instant Message 4.Push notification 5. interstitial ads 6.native ads 7. Banners 8. rich media ads 9. video ads 10. expandable ads