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India's Growing Economy: Capitalizing on Investment Opportunities and Mitigating Risks

Explore the thriving economy of India, where international brands and companies are making their mark. Learn about the opportunities and risks in this new land of opportunity, with a projected economic growth of 7.2%. Discover how to captivate the 487 million middle-class Indians looking to spend $420 billion in the next four years. Find out how to navigate the market, capitalize on the country's expanding population, and tap into the potential growth sectors like telecommunications, software, and automobiles. Unveil strategies to blend price, utility, quality, and image for successful market penetration in this diverse and dynamic market.

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India's Growing Economy: Capitalizing on Investment Opportunities and Mitigating Risks

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  1. The New Land of Opportunity By: Om Malik Presented by Mario Kempf

  2. Current Situation In India • Malls that sell international brands • Programming companies • Call centers • Earning $ 9,000 per year – 19 times the averiage Indian income • 487 million middle-class Indians will spend an additional $420 billion during the next four years. • Spend money on well-known products/brands such as Ipods, eMacs, Tommy Hilfiger, Sony, Armani, Hugo Boss

  3. Opportunities & Risks • Opportunities: • India's economy is projected to grow 7.2 % • WTO will eliminate trade restriction on industries such as textiles and pharmaceuticals • This will boost exports and Indians will have more in their pockets to buy goods • India’s 20-34yrs population will swell to 280 million by 2006 (most important buyers segment) • Risks: • Unstable government (communists vs socialists) • 10 new governments in the last 20 years • Residents speak 17 major languages

  4. How DO You Capitalize? • Plenty of big-name companies have started moving in • U.S. exports to India surged from $4 billion in 2002 to $5 billion in 2003 • Markets (telecommunication, cars, software, micro-chips, IT) • Consider differences in language and culture within the country

  5. Value Sells • Blend of price, utility, quality & image • Example - cell phones: • Higher-priced brands dominate the market (Nokia, Samsung • Promote their color-screen camera phones as lifestyle items ($80-$550) • McDonald‘s, Levi Strauss, LG, Hyundai • Cut unit costs (Coca-Cola, Shampoo, low-priced pre-paid cards)

  6. Work Cites • http://www.cocacola.com • http://www.sony.com • http://www.nokia.com • http://www.apple.com • http://www.hyundai.co.in

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