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Creative Concept Development and Viral Marketing Presentation

Develop creative concepts for eBay and explore viral marketing strategies with examples and presentation guidelines. Identify advantages, challenges, and latest trends in viral marketing. Prepare to present next week.

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Creative Concept Development and Viral Marketing Presentation

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  1. WC communication blok 4 week 2

  2. Agenda • Presentation RT1: Narrowcasting • Creative concept exercise • Creative concept round-up • Homework • All • RT2

  3. Homework: All • Finish developing your creative concepts for eBay • After the hoorcollege decide on which 3 you will present to me next week • Do the exercise on the cross media hand-out before this week’s hoorcollege • Find examples of two promotional campaigns, one cross media, one that is not • Bring them both to next week’s lesson

  4. Homework: RT 2Viral marketing presentation • RT 2 should prepare a presentation of no more than 10 minutes to answer the following questions: • What is viral marketing (a definition)? • What are the advantages of viral marketing and how can it be used? • What are the potential problems with viral marketing? • What are the latest developments in viral marketing? • 4 examples of viral marketing • This should be ready to present next week at the beginning of the werkcollege

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