All About DIGITAl MARKETING (1)

1. presenting here.... All About DIGITAl MARKETING Training Institute Pune

2. DIGITAL MARKETING COVERAGE

3. What Is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s. Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behaviour. Companies often combine traditional and digital marketing techniques in their strategy. Jane Doe

4. 1. Website 2. Content Marketing 3. Search Engine Optimization (SEO) 4. Digital Advertising 5. Email Marketing 6. Social Media Marketing 7. Affiliate Marketing 8. Mobile Marketing 9. Online PR 10. Conversational AI 11. Web Analytics Types of Digital Marketing

5. Types of Digital Marketing Before we delve into other aspects of digital marketing, let’s quickly review the top eleven types of digital marketing channels: 1. Website The website is often the home to your digital marketing efforts. Brands and organizations use websites to host content while using other mediums to distribute it. Most of your digital marketing activities will link back to your website, where an action is expected to take place, and the conversions are tracked. For example, the download of a file, booking of a product or a service, and so on. 2. Content Marketing Content creation is the spine of your entire digital marketing strategy. Whether you’ve got a documented content marketing strategy or not, you’re creating content to inform, entertain, inspire, or persuade your buyers through other channels. Some of the most common formats of content include text (blog posts), videos, images, infographics, podcasts, slide decks, and e books.

6. 3. Search Engine Optimization (SEO) SEO acts as a jetpack for your content marketing efforts. SEO consists of on-page and off-page activities to boost your website’s visibility in search engine result pages (SERPs) for your preferred keywords. Earlier, SEO was primarily text-based, but in recent years voice search has gained prominence as well, which is why your SEO activities need to have a conversational approach. 4. Digital Advertising Digital advertising is an umbrella term for various online advertising strategies. The typical pricing/bidding strategies for digital advertising are cost-per-click (CPC) and cost-per-mille (CPM), i.e., per thousand impressions. Common formats of digital advertising are search engine marketing (SEM), display advertising, native advertising, social media advertising, and programmatic advertising. 5. Email Marketing Email marketing is the process of maintaining a database of cold and warm contacts and sending them email alerts about your brand, products and services. It is an effective channel to communicate with your audience on an ongoing basis. Email marketing is useful to build your subscriber base, onboard new customers, retain existing ones, promote discounts and offers, and distribute content.

7. 9. Online PR Online Public Relations is a type of earned media. This is when a member of the press (journalist or online publication) mentions your brand through their stories, interviews, and so on. Product reviews by customers and bloggers and Influencers mentioning your brand or products whether paid or organic also contribute to your online PR. 10. Conversational AI The rise of technologies such as artificial intelligence (AI) and machine learning (ML) have paved the way for more evolved marketing strategies such as conversational AI. As the adoption of voice search, chatbots, and digital assistants becomes prevalent, conversational AI becomes vital to digital marketing. 11. Web Analytics Web analytics is the practice of collecting, measuring, analyzing, and reporting data. This is commonly tracked through Google Analytics, but websites could also build their analytical tools. The data collected could be quantitative or qualitative. Web analytics helps marketers understand the sources of traffic, what’s working and what’s not, the return on investments (ROI), and how they can enhance their digital marketing efforts.

8. 1. Global Reach 2. Local Reach 3. Lower Cost 4. Easy to Learn 5. Effective Targeting 6. Multiple Strategies 7. Multiple Content Types 8. Increased Engagement 9. Analytics and Optimization Top Advantages of Digital Marketing

9. Top Advantages of Digital Marketing 1. Global Reach Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labour-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense. Even a very small local business owner has the ability to reach an international audience with an online store. This would never be possible with traditional marketing or would cost a whole lot of money to do so. This online accessibility has opened many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business. 2. Local Reach While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers. Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. Think of the reach you can get to a whole neighbourhood with digital marketing versus the reach it would take you to print out flyers and distribute them around. Top Advantages of Digital Marketing

10. 3. Lower Cost Whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions. It allows even the smallest companies to compete with larger companies using highly targeted strategies. Most of these strategies won’t even cost anything at all to start with (such as SEO, social media, and content marketing). However, not every form of digital marketing is suitable for every business and some may even have more costs than others. A business can find appropriate solutions based on its marketing goals. 4. Easy to Learn While there are many aspects of digital marketing that you need to learn, it is fairly easy to get started with. It gets more complex from the nature of the goals and the scale of the campaigns. However, it is all a matter of finding the right strategy that works for your business. 5. Effective Targeting Even if you don’t have a clear idea of your target audience, digital marketing enables you to extract data to see which audiences will work best for you and optimize your campaign around them. There are many different options of targeting such as through keywords for search engine optimization (SEO), pay-per-click (PPC), or through demographic information on social media. This enormous amount of targeting elements at your disposal makes sure that every campaign reaches the right audience. It also helps you to analyse the changing behaviours of customers and modify campaigns for those changes. This ability to understand customers’ changing needs quickly is a sure way of success for any company. Top Advantages of Digital Marketing

11. 6. Multiple Strategies There are different strategies of digital marketing that can be used by different types of businesses. A B2B business that is interested in gaining international leads may have a totally different strategy than a B2C local business selling clothes. While some companies can benefit more easily with content marketing and SEO, others can benefit from conversion-based ad campaigns. The key is to always analyse the results and develop better tactics and methods with time. A well-executed digital marketing strategy is one that changes and adapts quickly as the needs of the business transform. 7. Multiple Content Types Another crucial advantage of digital marketing is the different content types available to showcase your brand online. For a lot of platforms, there is a wide range of content types you can choose from to keep your brand fresh and build effective online campaigns. Unlike traditional marketing, you can more easily reproduce one content to fit as many platforms as you want. Here are some of the most common types of content that you can choose from: ·Blogs ·Podcasts ·Emailers ·E books ·Visual content ·Infographics ·Whitepapers . Top Advantages of Digital Marketing

12. 8. Increased Engagement One of the most important advantages of digital marketing is increased engagement. Digital marketing is designed to be highly engaging by default. Users can share a blog post, like a photo, save a video, or engage with your website via a paid ad click. The best part is that all of these actions can be measured. This enables you to create even more engaging posts to increase brand awareness or boost sales. The more you engage online, the more loyal customers you can get. Businesses that use engaging formats effectively in their online strategies have an easier time converting cold traffic to loyal customers. 9. Analytics and Optimization Another important advantage of digital marketing is web analytics which measures the result of digital marketing campaigns in real-time. This helps to optimize future campaigns and fix any possible mistakes quickly. Analysing your digital marketing campaigns also enables you to have the ability to pinpoint every source of traffic and take total control of your sales funnels. . Top Advantages of Digital Marketing

13. Why Digital Marketing as a Career and Top Digital Marketing Careers With an ever-increasing demand for skilled digital marketers, there are plenty of opportunities out there for professionals looking to get into the field. If you are one of them, first, you need to understand that digital marketing is a wide field, and there are plenty of avenues to choose from if you enter it. Coders, Data Science professionals, writers, graphic designers, video editors can make a shift to digital marketing careers. Digital marketers use a variety of digital marketing channels to connect with customers and promote sales and activities. The role of a digital marketer involves developing multi-channel communication tactics for the organization aimed at targeting consumers, both directly and indirectly. A degree in web development, marketing management, designing, or copywriting is preferred among skills for digital marketers. If you specialize in skills like SEO and SEM that help businesses reap benefits, chances are you can easily bag a high-paying digital marketing job. Become a millennial Digital Marketer in just 6 months. Enrol now for our PGP in Digital Marketing course in collaboration with Purdue University!

14. Why to join Our Institute-Training Institute Pune(TIP): TIP – Training Institute in Pune is a pioneer in training Institutes providing various professional training courses for multiple technologies. Proficient professionals and experts constitute an institute. We are working on technological domains as a centre for education to give a comprehensive and most exceptional learning experience in various technologies. TIP is the Leading Professional Training Institute for SEO, Digital Marketing Courses in Pune. We also offer other IT Training’s like AngularJS, MVC, Python, Salesforce, Data Science, AI, Blockchain Hadoop, RPA (Blue Prism, Automation Anywhere, and UI Path) Informatics, Selenium. Our Specialty is that we provide Hands-on Training for all Courses, and All Trainers at our Institute are from MNC’s.

15. Contact Us: Locations KOTHRUD: ·Office No. 203, Above “SUBWAY” Sairam Building, Near Vanaz Company, Paud Road, Kothrud Pune 411038 CHINCHWAD : ·TIP – C/O MITCON eSchool 1st Floor, Manik Raj Park, Opp. Heritage Plaza, P. C. Link Road, Chinchwad, Pune, Maharashtra 411033 NAGPUR : ·101 First Floor Rakhunde Heights New Shukrawari Road Ram Cooler Square Mahal Nagpur -440032 WAKAD: ·Office No. 101, Pride Purple Square, Kalewadi Phata, Wakad, Pune 411 057 HADAPSAR: ·TIP – C/O Vision Academy 2nd Floor, Ajinkyatara Building, Malwadi Rd, Hadapsar, Near SM Joshi college Pune, Maharashtra 411028 +91 8007122500 info@traininginstitutepune.in