Michael Thompson, Chief Executive Officer Lindsay MacDonald, VP Sales & Marketing

1. Michael Thompson, Chief Executive Officer Lindsay MacDonald, VP Sales & Marketing Mike Krot, VP of Business Development Andy Carver, VP of Engineering

2. Summary of the Opportunity Problem / Need: • Teacher quality can be improved with quality professional development • There is tremendous variation in quality of professional development programs • Most professional development is a one time affair that does not translate into long-term learning Solution: • Provides individually tailored professional development resources • Wed-hosted software solution • Users are educators in K-12 schools in the U.S. • Customers are: • Public school districts • Charter schools • Private schools

3. My Learning Path Offering Click for Demo

4. Description of the Value Proposition and the Business Model • We will help teachers: • Find and evaluate professional development opportunities • Improve ability to teach to the state proficiency exams • Manage their career development • Direct sales model to school districts/individual schools • Pricing • $1,000 per district set up fee (or $500 per school fee) • $40 per teacher per year (0.1% of a teacher’s salary)

5. Online Mentoring Work/Life Balance Service Teacher Benchmarking Technology Training Core Services: My LearningPath My Portfolio My Community My Schoolhouse Textbook Reviews State Proficiency Info Govt’ Info/Briefing Teaching Tools Review Literature Review Job Market Learning Path Content Map

6. The Market for Teacher Professional Development • 2.9 million K-12 teachers in U. S. public schools • 81% of teachers have participated in professional development in the past year • 2.35 million teachers is target market • Assume 1-5% of teacher’s salary is spent on development • Market size = $1 - $5 billion • Schools could spend 10% evaluating and organizing development • Creates $100 - $150 million market • 10% market share would be $10 - $50 million business

7. Competitors TeachersPlanet.com The Teacher Workshop Classroom Connect Competitors Tapped In Teacher Universe Lightspan.com Teachscape

8. Summary of the Entry Strategy • Engineering / Product Development • Initially a team of five is needed. Two will work on My Learning Path and two on My Portfolio • Beta version in early October • Final Launch by early December • Sales and Marketing • Initially a team of three will oversee Beta and define product requirements • Sales force of nine needed in the beginning of 2002 • Capacity model where each salesman sells to 40 districts (80 schools) • Business Development • Team of three will initially focus on developing relationships with professional development providers in target market • Eventually they will evaluate product expansion opportunities • Proprietary Content • In early 2002 Michael Thompson will begin to recruit team of experts for proprietary content development

9. Management Team • Michael Thompson, CEO • LDT Masters from Stanford School of Education • Experience as Technology Director at an independent school • Lindsay MacDonald, VP Sales and Marketing • Stanford MBA student • Product management experience at McKinsey • Mike Krot, VP Business Development • MBA from Stanford and Masters in Education student • Experience in the Navy and at McKinsey • Andy Carver, VP of Engineering • Engineering Doctoral student at Stanford • Experience in options trading at Bank of America

10. Forecasts and Financials