1 / 23

The 30 Second Pitch/Hook

The 30 Second Pitch/Hook. What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care?. What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different?

portia-dennis
Download Presentation

The 30 Second Pitch/Hook

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The 30 Second Pitch/Hook What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care? What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care? Remove this slide before presenting. Placeholder only! Remove this slide before presenting. Placeholder only! Example: "How many of you use those flash memory disks? What if your car had a USB port and could play music from them? That's what we're building...”

  2. Business Name(Logo) Entrepreneur’s Name Grade Age

  3. Mission Statement • Describe the Opportunity 10th Edition Chapter 4,7/ 11th Edition Chapter 6 • Explain your business and describe why it is necessary • Mission Statement 10th Edition Chapter 17/ 11th Edition example p.194) • A mission statement is a company’s constant reminder to its employees and customers of why the company exists

  4. Business Profile Type of Business 10th Edition-Chapter 2/ 11th Edition Chapter 3 • Service, Retail, Manufacturing, or Wholesale • List unique features of your product/service • Describe how you believe your product/service will satisfy consumer needs Legal Structure 10th Edition-Chapter 14/ 11th Edition-Chapter 3 • Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation • Why did you select this legal structure? Insert an image of your product (or service) here!

  5. Qualifications10th Edition-Chapter 8/11th Edition-Chapter 1,6 Qualifications • List 3 reasons why you are qualified to run this business   

  6. Remove this slide before presenting. Placeholder only! Market Analysis (example) Total Population San Francisco, Mission District – 94110 77,239 % of population in target age & gender x Total Population (A) (.32 x 77,239) = Target Market Adults, both male and female, ages 18-34 with an average HHI of $35,409 24,716 % of people surveyed who are interested in your product/service x Target Market (B) (.80 x 24,716)= Of the 30 target consumers I surveyed in the Mission District: • 80% said they don’t have enough time to cook meals for themselves • 90% eat out 3+ times per week • Overall, 80% said they would try personal chef services if it was available in their neighborhood Potential Market Size 19,773

  7. Market Analysis10th Edition-Chapter 18/ 11th Edition-Chapter 7 Total Population Where are you planning to market your product/service? What particular city, zip code, or neighborhood? (Look at http://www.zipskinny.com, http://www.claritas.com, http://www.census.gov (click on American FactFinder) Insert total population here(A) Target Market What gender are you targeting (if applicable)? What age group are you targeting? What is the average household income (HHI) of the group you’re targeting? % of population in target age & gender x Total Population (A) = (B) % of people surveyed who are interested in your product/service x Target Market (B) = Potential Market Size Survey people that are in your target market. What are the results of your market research survey?

  8. Consumer Profile10th Edition-Chapters 11,18/ 11th Edition-Chapter 7 By Location • [The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] By Population • [The age, gender, occupation, and education of your customers.] By Personality • [The general personality, lifestyle, sports, hobbies, and other free-time activities, music preferences, and so on.] By Behavior • [Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] By Income • [Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a Consumer

  9. Competitive Advantage10th Edition-Chapter 8/ 11th Edition-Chapter 7 Competitor A Competitor B Your Business Factors Quality of Product//Service Price Location Brand/Reputation Unique Knowledge

  10. Marketing Plan10th Edition-Chapters 10,18/ 11th Edition-Chapter 8 Who will buy your product/ service? Who will help you sell? [Should be an explanation of who your business serves] What is your product/ service price? How will you promote your product/ service? [Should be an explanation of why you chose your price] [Explain your strategy for creating awareness of your product/service} Where will you sell your product/service? [Should be an explanation of why you chose this place] What is your product/ service? [Explain the benefits and features of product]

  11. Marketing Plan10th Edition-Chapters 10,19/ 11th Edition-Chapter 8 Awareness Purchase Retention Current & Short Term (1 month -6 months) What tactics will you use to get consumers to know you exist? How will you build a long term relationship and get them to return? What tactics will you use to motivate people to buy your product/service? Long Term ( 6 months-1 year) [Fill in your answer here] [Fill in your answer here] [Fill in your answer here] Monthly cost, by phase: $0.00 $0.00 $0.00 Purchase Retention Awareness

  12. Cost of Materials/Direct Labor (For Service and Manufacturing Businesses)10th Edition-Chapters 2,9/11th Edition-Chapter 10

  13. Economics of 1 Unit (For Service and Manufacturing Businesses)10th Edition-Chapter 9/ 11th Edition-Chapter 10

  14. Average Monthly Fixed Costs10th Edition-Chapter 9/11th Edition-Chapter 10

  15. Time Management Plan11th Edition: P. 102 Business Schedule for a Typical Week (168 hours)

  16. Monthly Sales Projections 10th Edition-Chapter 13/11th Edition-Chapter 9 Right-click on chart and choose “Edit Data” to add your information. Break-Even Units Total Units Full Capacity

  17. Projected Yearly Income Statement 10th Edition-Chapter 13/11th Edition-Chapter 11

  18. Start-up Investment(10th Edition-Chapter 14/11th Edition-Chapter 13) How many hours will you need to start this business? Wage you will pay yourself Total Time Investment In $$ x =

  19. Return10th Edition-Chapters 3 and 14/11th Edition-Chapter 12 …on Investment 0.00% Annual Net Profit $0.00 = $0.00 (dollar equivalent) Start-Up Inv. $0.00 …on Sales 0% Annual Net Profit $0.00 $0.00 (dollar equivalent) = Total Sales $0.00

  20. Financing Strategy for Total Start-up Investment 10th Edition-Chapter 14/11th Edition-Chapter 13 Totals: $

  21. Business Responsibility PlanPhilanthropic Strategy Plan10th Edition-Chapters 10 and 38/11th Edition-Chapter 5 • Describe how your business will give back to the community or support a cause in which you believe. • Explain how you will incorporate business responsibility into your marketing plan.

  22. Business & Educational Goals 10th Edition-Chapters 3 and 50/11th Edition-Chapters 21 and 22; p. 132 Personal Business • What are the next steps you need to take to make your business fully operational? • How will you improve or maintain the quality your product/service ? • What sort of education or training can you get to help you with your business? • Is there a person that you can seek out as a mentor? Short Term • How will you expand your business? (Hire employees, attract new customers, purchase a storefront, etc.) • How big can your business get? • How long do you plan to run the business? Do you have an exit strategy? • How will your experience with this business prepare you for your career? Long Term

  23. [Enter your slogan ] Thank you for your consideration of [Enter company name]

More Related