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eMerge Interactive: Sustainability and Success

eMerge Interactive: Sustainability and Success. Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate Student Case Study Competition. eMerge Interactive. a technology company serving the U.S. beef production industry. Cattle LOG ™

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eMerge Interactive: Sustainability and Success

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  1. eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics AssociationGraduate Student Case Study Competition

  2. eMerge Interactive a technology company serving the U.S. beef production industry

  3. CattleLOG™ Individual animal data collection VerifEYE™ Improving food safety with cutting-edge products Service Line and Product Line

  4. CattleLOG™ Weaknesses Dependent Tarnished Riveted Opportunities Branded beef Traceability F2P value chain Threats Commodity competition Government delays Fragmented industry Strengths • Aligned • Reliable • Approved

  5. CattleLOG™ Strengths Aligned Reliable Approved Opportunities Branded beef Traceability F2P value chain Threats Commodity competition Government delays Fragmented industry Weaknesses • Dependent • Tarnished • Riveted

  6. CattleLOG™ Strengths Aligned Reliable Approved Weaknesses Dependent Tarnished Riveted Threats Commodity competition Government delays Fragmented industry Opportunities • Branded beef • Traceability • F2P value chain

  7. CattleLOG™ Strengths Aligned Reliable Approved Weaknesses Dependent Tarnished Riveted Opportunities Branded beef Traceability F2P value chain Threats • Commodity competition • Government delays • Fragmented industry

  8. VerifEYE™ Weaknesses Unknown Limited Constrained Opportunities Alliances Hand hygiene International markets Threats Benefit difficult to quantify High costs Export slowdown Strengths • Innovative • Exclusive • Efficient • Committed

  9. Strengths Innovative Exclusive Efficient Committed Opportunities Alliances Hand hygiene International markets Threats Benefit difficult to quantify High costs Export slowdown VerifEYE™ Weaknesses • Unknown • Limited • Constrained

  10. Strengths Innovative Exclusive Efficient Committed Weaknesses Unknown Limited Constrained Threats Benefit difficult to quantify High costs Export slowdown VerifEYE™ Opportunities • Alliances • Hand hygiene • International markets

  11. Strengths Innovative Exclusive Efficient Committed Weaknesses Unknown Limited Constrained Opportunities Alliances Hand hygiene International markets VerifEYE™ Threats • Benefit difficult to quantify • High costs • Export slowdown

  12. Quarterly Financials

  13. Strategic Direction eMerge Interactive: a technology company serving the U.S. beef production industry

  14. Strategic Direction eMerge Interactive: a technology creation company serving the U.S. meatprocessing industry

  15. Who Is The Target Market?

  16. Beef Processing Industry

  17. Value of Brand Protection • Hudson Foods, Inc. • 25 million pounds of beef recalled

  18. Values of Food Safety • Marginal WTP for Traceability = 8% • Marginal WTP for Food Safety = 21% “Individuals in the US and Canada are willing to pay even more for food safety guarantees than for traceability alone”

  19. Implementation establishing sustainability, aiming for long term success

  20. No sustainable competitive advantage Existing customer value Sell CattleLOG™

  21. eMerge Present and Future Market Expansion Grid Unrelated Diversification MarketDevelopment New CustomersorMarkets ProductDevelopment Current Penetration Current New Products

  22. $200,000 for capital lease $450,000/year for three years Sales Growth of VerifEYE™

  23. millions of revenues Pro Forma Financials millions of operating margin

  24. Hand Held VerifEYE™

  25. Sustainable Competitive Advantage • Technology development • Early contaminant detection systems • Growth in technology budget

  26. eMerge Interactive • Refocusing for sustainability • Using experience to deliver reliable food safety solutions for processors • Enhancing shareholder value by innovating detection technology

  27. Questions?

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