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“Nook” PowerPoint Presentation

“Nook”

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“Nook”

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  1. BA3365.008 Group F Michael Gay Andrew Burton MariselaUribe Wesley Kelley Tamara Traylor Barnes & Noble “Nook”

  2. Executive Summary • Great Product for all users • 3 different types: • Nook Simple Touch • Nook Color • Nook Tablet • Usability, Portability and Flexibility • Holds about 30% of eReader market and 4% of tablet market • Growing Education Market • Product Differentiation

  3. SWOT Analysis • Strengths • Android Applications • Well established Brand w/ Many B&N Locations • Weaknesses • Advertising • Distribution • Opportunities • Education • Publishing • Threats • Competition – Amazon Kindle & Apple iPad

  4. Market Segments • Middle to Upper Class • Moderate to High Income • Suburbs and Urban Cities • Child Education K-8th • High School, College and Upper Level Learning • Adults Aged 47-66 “Baby Boomers”

  5. Target Markets • Education and Students • Kids and Teens • Baby Boomers

  6. Positioning • Having quick access to multiple of books (over 2.5 million) in one place • Having the right product that fits each individual • Free Nook support in your bookstore Barnes & Nobles • Longest battery life goes up too 2 months (simple touch)

  7. Brand Positioning Statement • Barnes & Noble’s Nook products are ideal for students of all ages while also being a perfect eReader tablet for avid readers, application users and web browsing.

  8. Product Strategy • The Nook Family • Nook Simple Touch • Nook Color • Nook Tablet

  9. Price • Competitively Priced • Nook Simple Touch • $99 • Nook Color • $169 • Nook Tablet • $199

  10. Promotions • Advertising • Commercials • Magazine Ads • Billboards • Sales Promotions • Coupons • Sponsored Events • Free In-Store Support

  11. Place & Distribution • Make Product Available to Everyone • Sell through in-store and online retailers other than just B&N • Booth/Kiosk Format • Sell gift cards and nook gadgets at retail kiosks

  12. Works Cited • Images • http://news.cnet.com/ • http://www.gottabemobile.com/2011/11/17/nook-tablet-review/ • http://www.wired.com/gadgetlab/category/media-players/page/3/ • http://educationviews.org/2012/02/19/knack-for-nook-e-devices-help-learning-in-hoover-schools-slideshow-and-video/ • http://tech.fortune.cnn.com/tag/nook-color/ • http://mashable.com/2012/02/20/barnes-noble-8gb-nook-tablet/