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Case Studies
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  1. Case Studies

  2. Jennifer’s Body (2009) Synopsis: Nerdy reserved bookworm Needy, and arrogant, conceited cheerleader Jennifer are best friends, though they share little in common. They share even less in common when Jennifer mysteriously gains an appetite for human blood after a disastrous fire at a local bar. As Needy's male classmates are steadily killed off in gruesome attacks, the young girl must uncover the truth behind her friend's transformation and find a way to stop the bloodthirsty rampage before it reaches her own boyfriend Chip. Marketing: Posters Trailers Talk shows Radio Magazines TV Internet Genre: Comedy / Horror / Fantasy Target Audience: (15) teenagers and adults Budget: $16,000,000 • Box - Office Performance: • Opening Weekend - $6,868,397 (USA) • Gross - $16,195,523 (USA) • £1,196,718 (UK) Production Companies: Fox Atomatic Dune Entertainment Hard C Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Distribution: 20th Century Fox • Significant Cast / Crew: • Megan Fox • Amanda Seyfried Other Companies: Fueled By Ramen - Soundtrack K.N.B Effects Group - Make Up Effects + Animatronics Technicolour Creative Services - Visual Effects Unique Selling Point: Appeals to teenagers and adults using escapism and and interesting storyline. Technology Used: Chroma Key - Green screen -> Flying Collapsing pole -> Impaling CGI -> Eating Make up -> Blood, teeth etc. Animatronics Where was it released/banned and why?: Released: 42 countries No bans

  3. Red Riding Hood (2011) Synopsis: Valerie (Seyfried) is a beautiful young woman torn between two men. She is in love with a brooding outsider, Peter (Fernandez), but her parents have arranged for her to marry the wealthy Henry (Irons). Unwilling to lose each other, Valerie and Peter are planning to run away together when they learn that Valerie's older sister has been killed by the werewolf that prowls the dark forest surrounding their village. For years, the people have maintained an uneasy truce with the beast, offering the creature a monthly animal sacrifice. But under a blood red moon, the wolf has upped the stakes by taking a human life. Hungry for revenge, the people call on famed werewolf hunter, Father Solomon (Oldman), to help them kill the wolf. But Solomon's arrival brings unintended consequences as he warns that the wolf, who takes human form by day, could be any one of them. As the death toll rises with each moon Genre: Fantasy / Horror / Mystery Marketing: Posters Trailers Talk shows Radio Magazines TV Internet Target Audience: (12A) Audience over 12 who are interested in fantasy films. Budget: $42,000,000 (Estimated) • Box - Office Performance: • Opening Weekend - $14,005,335 (USA) • Gross - $37,652,565 (USA) Production Companies: Warner Brothers Pictures Appian Way Random Films Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Distribution: Warner Brothers Significant Cast / Crew: Amanda Seyfried Lukas Haas Gary Oldman Billy Burke Catherine Hardwicke (Director) Other Companies: WaterTower Music - Soundtrack Chapman /Lenard Studio Equipment Dolby Laboratories - Sound mix Rhythm and Hues - Visual Effects + Animation Unique Selling Point: Modern twist to a classic fairytale story. Technology Used: CGI Chroma Key Where was it released/banned and why?: Released: 41 countries

  4. Sweeney Todd (2007) Synopsis: In the Victorian London, the barber Benjamin Barker is married to the gorgeous Lucy and they have a lovely child, Johanna. The beauty of Lucy attracts the attention of the corrupt Judge Turpin, who falsely accuses the barber of a crime that he did not commit and abuses Lucy later after gaining custody of her. After fifteen years in exile, Benjamin returns to London under the new identity of Sweeney Todd, seeking revenge against Turpin. He meets the widow Mrs. Lovett who is the owner of a meat pie shop who tells him that Lucy committed suicide with arsenic many years ago, and Turpin assigned himself tutor of Johanna. He opens a barber shop above her store, initiating a crime rampage against those who made him suffer and lose his beloved family. Genre: Drama / Horror / Musical / Thriller Marketing: Posters Trailers Talk shows Radio Magazines TV Internet Target Audience: (18) Teenagers and adults interested in musicals Budget: $50,000,000 • Box - Office Performance: • Opening Weekend - $9,300,805 (USA) • Gross - $52,898,073 (USA) • Worldwide - $152,523,164 Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Distribution: DreamWorks Warner Brothers Pictures 20th Century Fox Paramount Pictures Fox-Warner Production Companies: Warner Brothers Pictures DreamWorks Pictures Parkes/Macdonald Productions The Zanuck Company Significant Cast / Crew: Johnny Depp Helena Bonham Carter Alan Rickman Tim Burton (Director) Unique Selling Point: Tim Burton dark musical twist to an historical event. Technology Used: Costumes CGI - setting Chroma Key Green screen - setting Mechanical chair Props Other Companies: Visual Effects Company - Motion Control Moving Picture Company (MPC) - Visual Effects Escape Studios Plowman Craven & Associates - 3D Cyber Scanning and Digital Modeling Where was it released/banned and why?: Released: 57 countries

  5. Scott Pilgrim Vs the World (2010) Marketing: Posters Trailers Talk shows Radio Magazines TV Internet Genre: Action / Comedy / Fantasy / Romance Synopsis: Scott Pilgrim plays in a band which aspires to success. He dates Knives Chau, a high-school girl five years younger, and he hasn't recovered from being dumped by his former girlfriend, now a success with her own band. When Scott falls for Ramona Flowers, he has trouble breaking up with Knives and tries to romance Ramona. As if juggling two women wasn't enough, Ramona comes with baggage: seven ex-lovers, with each of whom Scott must do battle to the death in order to win Ramona. Target Audience: (12A) Teenagers and adults interested in gaming and fantasy films. Budget: $60,000,000 (Estimated) • Box - Office Performance: • Opening Weekend - $10,609,795 (USA) • Gross - $31, 494,270 (USA) Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Production Companies: Universal Pictures Marc Platt Productions Big Talk Productions Closed on Mondays Entertainment Dentsu Relativity Media Scott Pilgrim Productions Distribution: Paramount Pictures United International Pictures (UIP) Universal Pictures Significant Cast / Crew: Michael Cera Anna Kendrick Mary Elizabeth Winstead Edgar Wright (Director) Unique Selling Point: Escapism and strange twist to gaming and fantasy. Technology Used: Chroma Key - Green Screen CGI Stunts Harnesses Other Companies: ABKCO Music and Records - Soundtrack Northway-Photomap - 3D Scanning Where was it released/banned and why?: Released: 42 countries No ban

  6. Monty Python’s Life of Brian (1979) Marketing: Posters Trailers Talk shows Radio Magazines TV Internet Genre: comedy Synopsis: Irreverent satire of Biblical films and religious intolerance focuses on Brian, a Jew in Roman-occupied Judea. After joining up with an anti-Roman political organization, Brian is mistaken for a prophet, and becomes a reluctant Messiah. Target Audience: (15) Budget: $4,000,000 • Box - Office Performance: • Opening Weekend - $140,034 (USA) • Gross - $20,045,115 (USA) Distribution: Cinema International Corp. Warner Brothers Pictures Warner-Columbis Filmverleih Paramount 20th Century Fox Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Production Companies: HandMade Films Python Pictures Significant Cast / Crew: Monty Python group John Cleese Eric Idle Terry Gilliam Terry Jones (Director & Actor) Unique Selling Point: Comic view of religion. Technology used: Camera Sound Cartooning Other Companies: Chappell Recording Studio - Music Recording Gpil - Costumes Where was it released/banned and why?: Released: 19 Countries Banned in Ireland for eight years, as well as Singapore, South Africa, Malaysia and parts of the US. Bhutan banned it due to inappropriate religious content