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Principles of Internet Crisis Communication: Strategies and Implementation

Learn essential crisis management tactics in the digital age. From swift responses to strong messaging, control your brand's online reputation 24/7. Monitor, engage experts, and amplify communication effectively.

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Principles of Internet Crisis Communication: Strategies and Implementation

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  1. Principi di crisiscommunication in internet: sintesi • Rispondere con prontezza • Dare continuità all’azione • Proporre risposte forti e convincenti • Controllare e presidiare l’intera categoria merceologica Essere pronti 24 ore su 24 e 7 giorni su 7 Monitorare costantemente il web Strategie di web-naming

  2. Principi di crisiscommunication in internet: sintesi • Captare i segnali deboli sul web • Preparare documenti e materiale sul web • Crisis team e crisisroom sempre collegata sul web • Ingaggiare degli esperti informatici anche in condizioni di ordinaria amministrazione Essere dappertutto Essere preparati Ingaggiare esperti informatici

  3. Principi di crisiscommunication in internet: sintesi • Diffondere il maggior numero di notizie in caso di crisi • Rispondere ai rumors sulla rete usando lo stesso linguaggio • Stanziare un budget flessibile a seconda delle necessità Aumentare la comunicazione Rispondere ai rumors Stabilire un budget

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