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Welcome to Girl Scout Cookie Program Training. November 16, 2013. Your Sale. Who, What, Where, Why and How. This is What a Girl Can Do. Who can sell Girl Scout Cookies. All registered Girl Scouts can sell cookies if they have parental permission.

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Presentation Transcript
slide2

Your Sale

Who, What, Where, Why and How

who can sell girl scout cookies
Who can sell Girl Scout Cookies

All registered Girl Scouts can sell cookies if they have parental permission.

slide5

Cranberry Citrus Crisps Made with Whole Grain and Real Fruit

  • 58% of consumers consider whether a product is made with real fruit and/or nuts
  • 58% of consumers report that made with whole grains is an important product attribute
  • The breakfast cookie market more than quadrupled in 2012
    • This cookie is great with a cup of tea or coffee…morning, noon or evening!
  • 9 grams whole grain per serving
  • Made with real fruit
  • No palm oil
  • No hydrogenated oils
  • No artificial flavors
  • No artificial sweeteners
  • Environmentally friendly packaging
america s best cookies
America’s Best Cookies

Thanks-A-Lot™

Shortbread cookies dipped in rich fudge and topped with an embossed thank you message in one of 5 languages.

Cranberry Citrus CrispsCrispy cookie, made with whole grain, full of tangy cranberry bits and zesty citrus flavors.

Shortbread

Traditional shortbread cookies.

Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored icing.

Thin Mints

Crispy chocolate wafers dipped in a mint chocolaty coating.

Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a chocolaty coating.

Caramel deLites®Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes.

Peanut Butter Sandwich

Crisp and crunchy oatmeal cookies with creamy peanut butter filling.

girl scout cookies
Girl Scout Cookies

A Powerful Brand

* GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13

reduce waste
Reduce Waste

ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap

the 5 skills
The 5 Skills

• Goal Setting • Decision Making • Money Management • People Skills • Business Ethics

important dates
Important Dates

Girls Take Orders

Girls Deliver Cookies

Cookie Booths

Girls Turn in Money

Recognitions

Celebrate

Starting December 20, 2013

January 17-27, 2014

January 18-March 23, 2014

Starting January 27, 2014

Orders due march 31, 2014

PSC Appreciation May 15, 2014

slide13

Money Matters

$4.00 box

Proceeds

Based on PGA

Girls Registered

1-99 packages $0.46

100-159 packages $0.49

160-199 packages $0.59

200+ packages $0.69

$750M

slide14

Resources

For Girls

slide15

Goal Setting

  • View recognitions and set package goal
  • Track progress
  • Set reach goals
  • Monitor performance within troop
  • Cheer on troop teammates
slide16

Sale Planning

  • Develop an activity plan
  • Track progress against plan
  • Earn and display 5 Skills activity bling
slide17

Consumer Marketing

  • Ability to import contacts
  • Automatic Thank You card generation
  • Send e-cards to friends and families
  • Collect orders online
  • Maintain contact database for use next year
slide18

Community

  • Share achievements with troop
  • Cheer on troop teammates
  • Social media sharing for teens
  • Volunteers can share news and tips with girls and families
slide19

Online “Cookie Command” center for girls

  • Goal Setting
  • Sale Planning
  • Consumer Marketing
  • Community/Sharing
new mobile app for girls
New Mobile App for Girls!
  • Set and track goals
  • Take and manage cookie orders
  • See a summary of orders and item totals
  • View nutritional information with product images
new mobile app for girls1
New Mobile App for Girls!
  • Track order payment and delivery status
  • Email confirmations automatically sent to customers
  • View recognitions, identify level achieved, track sales needed
  • Automatically sync with online COCO information
custom order card
Custom Order Card
  • Multi-purpose, customized order card for our council
  • Features our council’s recognition program
  • Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too
  • Pocket order card included
slide24

Resources

For Families

online family engagement
Online Family Engagement
  • Program Benefits/5 Key Skills
  • Ways to Support Your Girl Scout
  • Family Activities
  • “Ask Me About My Girl Scout”
  • Tools
slide26

Resources

For Volunteers

new mobile app for cupboard managers
New Mobile App for Cupboard Managers
  • Assists volunteers registered in Snap in managing planned orders and inventory
  • Secure log in
  • Sort orders by troop
  • Create and edit planned order information
  • Confirm pick-up of planned orders
  • Automatically transfer inventory to a troop
digital resources for easy access
Digital Resources for easy access
  • Family Involvement Materials
  • Sample Session Plans by Grade Level
  • Troop Goal Setting App
  • Send girls online “cheers” and share information through COCO
volunteer toolkit
Volunteer Toolkit
  • Guidance for training, goal setting, order-taking and booth sales
  • Girl-led materials
volunteer toolkit1
Volunteer Toolkit
  • New Cookie & Technology flyers
  • 8 Ways to change the world flyer
  • Goal chart & booth identifier
social media
Social Media
  • ABC’s custom YouTube channel
  • Girl-led material
  • Favorite cookie videos
  • 5 Skills video
  • Training and selling ideas
social media1
Social Media
  • ABC Bakers volunteer focused Facebook page
  • Share sales success stories with other volunteers across the country
flickr art gallery
Flickr Art Gallery
  • Download exciting images in high or low resolution from our online art gallery
boost your sales
Boost your sales

Cookie Time marketing tools to help drive sales!

snap enhancements
Snap Enhancements
  • NEW Dashboard for easy access to key sales information
  • Improved recognition ordering process
  • Improved order management process
our recognition program
Our Recognition Program

OUR RECOGNITION PROGRAM

key points for family training
Key Points for Family Training

Have

FUN!

How ToGet Help

Online Resources

Skill Building

Goals

Cookies

Safety

Dates