Welcome to Girl Scout Cookie Program Training

1. Welcome to Girl Scout Cookie Program Training November 16, 2013

2. Your Sale Who, What, Where, Why and How

3. This is What a Girl Can Do

4. Who can sell Girl Scout Cookies All registered Girl Scouts can sell cookies if they have parental permission.

5. Cranberry Citrus Crisps Made with Whole Grain and Real Fruit • 58% of consumers consider whether a product is made with real fruit and/or nuts • 58% of consumers report that made with whole grains is an important product attribute • The breakfast cookie market more than quadrupled in 2012 • This cookie is great with a cup of tea or coffee…morning, noon or evening! • 9 grams whole grain per serving • Made with real fruit • No palm oil • No hydrogenated oils • No artificial flavors • No artificial sweeteners • Environmentally friendly packaging

6. America’s Best Cookies Thanks-A-Lot™ Shortbread cookies dipped in rich fudge and topped with an embossed thank you message in one of 5 languages. Cranberry Citrus CrispsCrispy cookie, made with whole grain, full of tangy cranberry bits and zesty citrus flavors. Shortbread Traditional shortbread cookies. Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored icing. Thin Mints Crispy chocolate wafers dipped in a mint chocolaty coating. Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a chocolaty coating. Caramel deLites®Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes. Peanut Butter Sandwich Crisp and crunchy oatmeal cookies with creamy peanut butter filling.

7. Girl Scout Cookies A Powerful Brand * GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13

8. Reduce Waste ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap

9. The 5 Skills • Goal Setting • Decision Making • Money Management • People Skills • Business Ethics

10. When does the sale start?

11. Important Dates Girls Take Orders Girls Deliver Cookies Cookie Booths Girls Turn in Money Recognitions Celebrate Starting December 20, 2013 January 17-27, 2014 January 18-March 23, 2014 Starting January 27, 2014 Orders due march 31, 2014 PSC Appreciation May 15, 2014

12. How do we sell cookies?

13. Money Matters $4.00 box Proceeds Based on PGA Girls Registered 1-99 packages $0.46 100-159 packages $0.49 160-199 packages $0.59 200+ packages $0.69 $750M

14. Resources For Girls

15. Goal Setting • View recognitions and set package goal • Track progress • Set reach goals • Monitor performance within troop • Cheer on troop teammates

16. Sale Planning • Develop an activity plan • Track progress against plan • Earn and display 5 Skills activity bling

17. Consumer Marketing • Ability to import contacts • Automatic Thank You card generation • Send e-cards to friends and families • Collect orders online • Maintain contact database for use next year

18. Community • Share achievements with troop • Cheer on troop teammates • Social media sharing for teens • Volunteers can share news and tips with girls and families

19. Online “Cookie Command” center for girls • Goal Setting • Sale Planning • Consumer Marketing • Community/Sharing

21. New Mobile App for Girls! • Set and track goals • Take and manage cookie orders • See a summary of orders and item totals • View nutritional information with product images

22. New Mobile App for Girls! • Track order payment and delivery status • Email confirmations automatically sent to customers • View recognitions, identify level achieved, track sales needed • Automatically sync with online COCO information

23. Custom Order Card • Multi-purpose, customized order card for our council • Features our council’s recognition program • Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too • Pocket order card included

24. Resources For Families

25. Online Family Engagement • Program Benefits/5 Key Skills • Ways to Support Your Girl Scout • Family Activities • “Ask Me About My Girl Scout” • Tools

26. Resources For Volunteers

27. New Mobile App for Cupboard Managers • Assists volunteers registered in Snap in managing planned orders and inventory • Secure log in • Sort orders by troop • Create and edit planned order information • Confirm pick-up of planned orders • Automatically transfer inventory to a troop

28. Digital Resources for easy access • Family Involvement Materials • Sample Session Plans by Grade Level • Troop Goal Setting App • Send girls online “cheers” and share information through COCO

29. Volunteer Toolkit • Guidance for training, goal setting, order-taking and booth sales • Girl-led materials

30. Volunteer Toolkit • New Cookie & Technology flyers • 8 Ways to change the world flyer • Goal chart & booth identifier

31. Social Media • ABC’s custom YouTube channel • Girl-led material • Favorite cookie videos • 5 Skills video • Training and selling ideas

32. Social Media • ABC Bakers volunteer focused Facebook page • Share sales success stories with other volunteers across the country

33. Social Media

34. Flickr Art Gallery • Download exciting images in high or low resolution from our online art gallery

35. Boost your sales Cookie Time marketing tools to help drive sales!

36. Online Order Management

37. Snap Enhancements • NEW Dashboard for easy access to key sales information • Improved recognition ordering process • Improved order management process

38. New Dashboard

39. Easier Transfers

40. Enter Booth Lottery

42. The Cookies Are Here!

43. Our Recognition Program OUR RECOGNITION PROGRAM

44. Key Points for Family Training Have FUN! How ToGet Help Online Resources Skill Building Goals Cookies Safety Dates

45. Thanks from all of us!