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cMBA Marketing Talent Development. Year 1. Year 2. Year 3. Focus. Marketing Academy: Two, six-month experiences followed by a Core Marketing Role. Sales Rotation (~9-12 months). Develop Marketing Competencies:. Develop Leadership Competencies: .

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cmba marketing talent development
cMBA Marketing Talent Development

Year 1

Year 2

Year 3

Focus

Marketing Academy: Two, six-month experiences followed by a Core Marketing Role

Sales Rotation (~9-12 months)

Develop Marketing Competencies:

Develop Leadership Competencies:

Lilly Leadership Development Program (LLDP)

  • Marketing Academy
  • Goal is for inexperienced marketers to gain:
  • Understanding of Customer Insights
  • Marketing Process Awareness/Discipline
  • Practical Experience With 2 of 3 Key Customer Segments
  • 24 month experience comprised of:
  • Brand Teams (Global and US)
  • Market Research (Global or US)
  • Agency Workshops
  • Lilly Leadership Development Program (LLDP)
  • LLDP is a structured corporate initiative to designed to engage, develop and motivate highly talent individuals who join Lilly from select Business Schools.
  • The purpose of the LLDP is to accelerate career development of high potential leaders.