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Conveying Public Value through Economic Modeling and Advocacy

This presentation explores how colleges and universities can increase community awareness, recruit students, demonstrate accountability, and raise taxpayer support by using economic modeling and advocacy. It emphasizes the impact of college spending on the local economy, student productivity, and the return on investment for both students and taxpayers. The presentation also highlights the additional services and benefits that universities provide beyond education.

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Conveying Public Value through Economic Modeling and Advocacy

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  1. Conveying Public Value through Economic Modeling and Advocacy AASCU San Diego, December 1, 2011

  2. Increase community awareness • Recruit students • Demonstrate accountability • Raise taxpayer support

  3. Colleges and universities use up public resources • Colleges and universities are just like any other business • Colleges and universities only provide education

  4. Quick multiplier analysis of college spending—College operations effect Most frequent Add student and visitor spending impacts frequent Add higher earnings by exiting students as they enter the workforce lessfrequent Add student productivity effect—cumulative human capital impact on gross regional product (included labor & non-labor income) Add investment analysis: student ROI Add investment analysis: taxpayer ROI Add social (external) impacts Studies often over-estimateimpacts Veryinfrequently

  5. Most impact studies measure gross impacts We measure net impacts

  6. Visitor spending Student spending University operations $10 m $28 m $182 m Student productivity effect (past students) $715 million(3.9 million CHEs embedded in workforce) Regional impact total is $934 million per year

  7. Student perspective (added income – tuition/fees – opportunity cost of time) ROI 14% Taxpayer perspective (higher tax collections + avoided government costs) ROI 8.5%

  8. Colleges & universities put more into the Treasury than they take out • Colleges and universities’impact goes beyond payroll • University services go further than the education they provide

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