Optimize Your Google Play Store Listing for Search App store optimization (ASO) is the process of optimizing mobile apps to maximize its visibility, and rank higher in the search results of an app store. The overall objective is to drive traffic to your app’s page so that searcherscan download yourapp. Just like SEO, ASO has on-metadata and off-metadata factors. On-metadata factors – such as the app title or description – are under thecontrol of the publisher. Off-metadata factors- can’t be controlled, but may be influenced by a developer. Examples of these include user reviews and ratings, as well as download volume.
With app store searches being the most widely used method to discover and download apps – a Forrester report indicates that 63 percent of apps are discovered through app store searches – startups and businesses are neglecting an important channel if they aren’t implementing ASO tactics to boost theirapp ranking. At Pitechnologies we are constantly seeking to boost the app marketing strategies of mobile startups we work with. I’ve put together a list of tried-and-test ASO tips which I hopeyou will find useful: 1.Market research: This is the jumping-off point for developing an effective ASO strategy. There are two areas to focus on: getting a clear picture of the competitive landscape, and knowing your users inside out. 2.Keyword optimization: Focus on writing for your users, and avoid keyword stuffing. You are targeted, or ideal set of keywords isn’t likely to be the set that you start off with, so take a graduated approach towards morecompetitive keywords over time.
3.Ratings and reviews: Reframe how you think about ratings and reviews. Ask yourself: “How can I make my customers’ lives better by asking them to rate myapp?” 4.App updates: With a recommended update frequency of between 30 to 40 days, updating your app is an ongoing process that requires repeated testing and experimentation. Follow up with communicating the updates to your users, and employ strategies that encourage them to download the updated app.
5.Localization: To get localization right, make sure you identify areas of opportunity, assess your competitive landscape and pay attention to thevisuals. 6.A/B testing: Mapping out your funnel in detail is a great way to get clearon the elements you need to prioritize foryourA/B testing strategy. Keep in mind that A/B testing isn’t a one-time measure, but a continual process whereyou optimizeas you goalong. 7.App indexing: To get your app indexed, optimize your content for app-related keywordsand focuson the nouns. While users searching through the Google Play Store won’t use the word “app” or the name of the mobile operating system in their search terms, there’s a greater tendency for them to do so when they’reusing asearchengine