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Grower Profile Initiative: Efficient Data Collection for Enhanced Brand Management

This initiative streamlines data collection for grower profiles, enhancing brand management teams' insights. Input required for direct, dealer, and retailer accounts includes acreage, soil traits, equipment details, and dealership information, focusing on growth potential, credibility, and trust. Track progress with a weekly profile report highlighting complete information per account.

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Grower Profile Initiative: Efficient Data Collection for Enhanced Brand Management

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  1. Grower Profile Initiative

  2. AiM- Grower Profile Initiative • Grower Profile Fields Identified • Brand management teams • Approved: Craig Newman & Craig Anderson • Input required for Direct,Dealer, & Retailer Accounts

  3. Required Direct Account Profile Information • Acreage Tab • Number of Acres & Competitors • Soil/Traits Tab • Rotation • Tillage • Equipment Tab • Corn Planter

  4. 1 Acreage Tab Acreage and Competitors

  5. 1 Acreage Acres

  6. Soil & Traits Tab -Rotation -Tillage

  7. 2 Rotation Soil /Traits * All the information above is required.

  8. 2 Tillage Soil /Traits * All the information above is required.

  9. 3 Equipment Tab Corn Planter

  10. 3 Corn Planter Information Equipment * All the information above is required.

  11. Required Dealer & Retailer Profile Information • Dealership Tab • Crops besides corn • Discounts • Selling # of brands • Growth Potential • Time Required • Relationship level • Approach to market • Credibility/Trust • Dealer Units Tab

  12. 1 Dealership Tab Dealership Information Crops Beside Corn Relationship Level Time Required Discounts Approach to Market Selling # of Brands Growth Potential Credibility / Trust

  13. 1 Dealership Tab Dealership * All the information above is required.

  14. Dealer Units

  15. Dealer Units Tab Dlr Units

  16. Grower Profile Details • 100% of all the required information on 75% of all accounts • Weekly Profile Report • Highlights what grower profile information is complete for each account

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