What are the benefits of digital signage in healthcare

1. What are the benefits of digital signage in healthcare? It’stimeforthehealthcareindustrytoembrace digitalsignage 1. First things first, digital signage enhances the hospital experience Hospital environments often get depressing. In fact, ‘Nosocomephobia’ is an actual medical phobia that can be defined as the intense fear of hospitals. Besides, doctors and nurses are often stressed over tragic incidents or due to extremely tight schedules. 2. It is easier to showcase hospital infrastructure & facilities With digital signage, it is straightforward to market your offerings. The hospital authorities can leverage digital screens to inform patients about healthcare services like non-invasive surgery, transplants, cancer care, or spine surgery. 3. Not just the doctors list, but digital screens can show complete doctors profiles Doctors and nurses are the foundation of any hospital or clinic. With hospital screens, it is much convenient to display complete doctor & surgeon profiles: the doctors' headshots, contact numbers, qualifications, specialty, experience, and achievements. 4. There is greater scope to connect with patients & doctors at an emotional level One of the most positive use cases of hospital digital signage is perhaps the potential to make an emotional impact on patients suffering from critical illness. Hospital screens can show patient success stories and inspirational videos, motivating people with depression or those undergoing long-term treatments like chemotherapy. 5. Digital signage can effectively educate and aware visitors Digital signage can serve as a very effective tool for informing patients and on-premise visitors about health-related information and tips to avoid certain medical complications or diseases. 6. Better visibility means better branding Digital signage offers a perfect solution for on- premise branding. Clinics can launch digital posters on big LED displays. Hospitals can showcase their charitable contributions towards the community, specialization, social media feeds, special drives, events organized, rewards, and recognitions to increase their brand awareness. 7. Healthcare digital signage can also generate revenue Some of the hospital chains and clinics have leveraged digital signage to generate substantial ad revenue by allowing advertisements on their digital displays in waiting areas. Pharma companies, medical equipment manufacturers, health drinks, fitness centers, and hyper-local service providers are the most interested advertisers who would like to reach out to hospital patients.

2. 8. Easy to carry out multiple marketing campaigns Healthcare centers can post offers on health check- ups, cosmetic surgeries, and geriatric screening. This can attract many potential eyeballs. 9. With screens, it is easier to take the focus off of the wait It’s a well-established fact that occupied time is deemed shorter than unoccupied time. A twenty- minute wait can seem like ten minutes when patients look at engaging content tailored to their preferences and needs. 10. Way-finding becomes easier Assisting a patient to find their way around a vast healthcare facility can get complicated, frustrating, and tedious. In such cases, the benefit of a way-finding display is that it offers relevant information to steer people throughout a physical environment. 11. Digital signage system can streamline Emergency Room triage Digital signage screens in emergency wards can serve as electronic assistants and channel information between surgeons and EMTs. 12. Hospitals can expedite the diagnosing process One of the most significant plus points of digital signage in hospitals is its potential to speed up diagnostics. 13. Internal communication gets simplified There’s no doubt that digital signage can strengthen workplace communication. Screens installed in break rooms can stream internal communication channels to keep the hospital staff updated on every new development 14. It is 5X easier to manage patients appointments and queues Walking into a hospital with a digital display informing wait time already ameliorates the stress of not knowing how long it will take to get an appointment. 15. A screen software is the fastest way to display emergency alerts A digital signage software can connect the entire facility. Messages can be synchronized across all displays, so the same information is displayed on all screens. In an emergency, such as a security breach, gas leak, health emergency, or fire, digital signage will be incredibly beneficial. Pickcel’s digital signage solution can help your hospitals and clinics enjoy all the benefits that we have listed down in this blog. Partner up with Pickcel to get your clinic the maximum coverage possible.