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Marketing & Communications

Marketing & Communications. Deborah J. Danuser, M.A. Marketing & Communications Specialist, National AgrAbility Project, Easter Seals MA, BA, and BS from the University of North Dakota Raised on a centennial grain and cattle farm in southeastern North Dakota

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Marketing & Communications

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  1. Marketing & Communications

  2. Deborah J. Danuser, M.A. • Marketing & Communications Specialist, National AgrAbility Project, Easter Seals • MA, BA, and BS from the University of North Dakota • Raised on a centennial grain and cattle farm in southeastern North Dakota • Member of National AgriMarketing Association (NAMA) and Public Relations Society of America (PRSA)

  3. Responsibilities • AgNEWS • AgrAbility Quarterly • Media Relations and Tracking • Produce Promotional Materials • Operate the DC 800-number and

  4. Responsibilities • Support State & Regional AgrAbility Projects (SRAPs)

  5. Media Lists, Vocus PR service Pitching Letters to the Editor, OpEds, & Editorials Press Releases, Media Advisories, Press Kits, Photos E-news Alerts PR Tools

  6. Promotional Materials • Fact Sheets • Trifold / Small Brochure • Info Kit / Large Brochure • Folders • Videos – Available on VHS and DVD • 6 min. version • 15 min. version with Spanish audio

  7. Promotional Materials • Public Service Announcements (PSA) – Available online and on CD • Table Display • Tools Display • Banner

  8. Your Involvement • Share your success – Submit items for AgNEWS • Recent activities and success • Copies/links of articles • Create a story file • Utilize materials available • Most available on the Extranet • Just ask!

  9. Deborah J. Danuser800-914-4424ddanuser@easterseals.com The AgrAbility Project is administered by the USDA Cooperative State Research, Education, and Extension Service. Funding for this presentation was provided under project number 2004-41590-01880.

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