Gm premium program real time loan leads
1 / 42

GM Premium Program Real Time Loan Leads - PowerPoint PPT Presentation

  • Uploaded on

GM Premium Program Real Time Loan Leads. Agenda. Goal Program Success Premium Program Overview Real Time Loan Leads Free Program Tools Credit Union Integration How to Enroll Contact information Q&A. Goal. Goal. Drive Loans to Credit Unions!. Program Success.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about ' GM Premium Program Real Time Loan Leads' - phyllis-blackwell

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Gm premium program real time loan leads

GM Premium ProgramReal Time Loan Leads


  • Goal

  • Program Success

  • Premium Program Overview

  • Real Time Loan Leads

  • Free Program Tools

  • Credit Union Integration

  • How to Enroll

  • Contact information

  • Q&A

Gm premium program real time loan leads

Drive Loans to Credit Unions!

Credit union participation
Credit Union Participation

Over 3,500 credit unions support one or more LMCU Rewards programs!

Credit Unions

Credit union vpp performance
Credit Union VPP Performance

Sales by Model

Top Sellers

Credit Union 83.6%


SOURCE: Everest owner database

Program industry highlights
Program/Industry Highlights

  • May was best sales month since 2009

    • sales up 44%!

  • Chevrolet, Buick, GMC sold 2.6 Million vehicles in 2013

  • 2014 U.S. industry forecast by NADA to be 16.4 million

  • Enhanced Bigger, Better, Simpler program launched in October 2013

  • More loans written by credit unions!

Gm premium highlights
GM Premium Highlights

  • 171 Premium credit union enrollments since September launch bringing total to 549!

  • Nearly 30% increase in year over year GM sales since loan lead launch!

  • Premium CUs sales as a percent of members perform better than Standard CUs

  • Focus will be signing up or upgrading credit unions to the GM Premium Level

  • Standard level is no longer offered

Award winning program
Award Winning Program

2009 CU Journal’s Innovation of the Year Award

2012 NCUF Herb Wegner Memorial Award for Outstanding Program

“Rarely has the Awards and Nominating Committee collective scored a program so high,” said NCUF Awards & Recognition Committee Chairman Bob Schumacher. “When you look at the numbers that support Love My Credit Union Rewards’ efforts, the outcome is so overwhelming, it’s hard to grasp or comprehend all its immensity.” - Watch Award video filmed by CUNA about LMCU Rewards – LMCU Rewards Video

Source - National Credit Union Foundation

Credit union member discount from gm
Credit Union Member Discount from GM

  • Eligible credit union members can purchase NEW Chevrolet, Buick and GMC vehicles at a discount, which is a percentage based discounted price . The Credit Union Member Discount from GM can be combined with most current incentives to save even more.

    • Fixed price, non-negotiable

    • Not compatible with subvented rate financing

Enhanced program
Enhanced Program

October 2013 launch

Gm premium level benefits
GM Premium Level Benefits

  • Credit Union Member Discount from GM – not compatible with subvented rates

  • Employee Pricing for credit union employees that own a non-GM make vehicle

  • Loan links on GM microsite

  • Custom inserts and take ones

  • Custom size web banners

  • Onserts

  • Lobby Posters

  • Newsletter articles and email copy

  • Email templates

  • Social media content

  • Weekly summary of member activity

Plus, Real-Time Loan Leads!

Gm premium program real time loan leads

Real Time Loan Leads

How it works
How it Works

  • Credit unions integrate the Credit Union Member Discount from GM into their marketing and auto lending programs

  • Credit unions manage their members and control the deal

    • The loan is the credit unions to own and requires proactive member engagement

    • Auto financing is a big profit center for dealers

Real time contacts
Real Time Contacts

Provide accurate contact information for loan leads!

Loan link
Loan Link

  • Credit unions can now easily provide their loan link to LMCU Rewards!

    • Provides easy access to your loan app or loan page

    • Drive more auto loans to your credit union

  • Use your scorecard to provide your loan link

Marketing resources
Marketing Resources


Custom Inserts

Custom Size Banners

  • Free ready-to use marketing materials including:

  • Onserts now available!

  • Customization and Campaign Execution Services Available

  • Monthly Newsletter

  • Frontline Staff Update

  • National Program Support

Gm premium custom insert
GM Premium – Custom Insert

  • Variable Fields

  • Credit union name

  • Credit union URL to direct members where to apply for loans

  • Credit union logo

  • Loan rate

  • Web disclaimer

Best practices
Best Practices

Navigant CU - RI

Credit union integration
Credit Union Integration

  • Prominently display the GM marketing materials in your lobbies

  • Utilize custom statement inserts/take ones

  • Prominently display the custom size GM web banners that links to the GM member discount page

  • Publish a GM discount article in credit union’s newsletter/e-newsletter

  • Use the poster or customized take one and incorporate into your new membership packets and SEG communications

  • Email your credit union members raising awareness of the GM discount

  • Develop a process with your indirect lending activity

New look for gm microsite
New Look for GM Microsite

Members create an account

Same URL:

Members generate their authorization number

Generate authorization number
Generate Authorization Number

Member uses their user name and password provided by GM to complete the authorization number request process.

Partner center home page
Partner Center Home Page

Contact information
Contact Information

Please contact your National Business Consultant with questions/feedback.

Leslie Norush, National Business Consultant(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x 542

Colleen Meek, Senior National Business Consultant (Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Mexico, Oklahoma, Texas, Utah, Wyoming)800.262.6285 x 530

Curt Belaney, National Business Consultant (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia)800.262.6285 x 543

Bob Bearden, National Business Consultant(California, Nevada, Montana, North Dakota, South Dakota)800.262.6285 x 751

Crissandra Fry, National Business Consultant(Oregon, Washington)800.262.6285 x 549

Inside Sales

Jackie Adamson, National Business Consultant

800-262-6285 x 584

Gary Siegel, National Business Consultant

800-262-6285 x 586

Drew Cook

CU Solutions Group

Direct: 734-793-4273