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Multicasting: Deal or No Deal? January 15, 2010. A Family of Channels. The Vegas PBS Family Includes: Vegas PBS Channel 10.1, Cable, Satellite Vegas PBS Create 10.2, Cable Vegas PBS V-me 10.3, Cable, Satellite Vegas PBS Rewind (Cable only) Vegas PBS Jackpot! (Cable only)

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Multicasting deal or no deal january 15 2010

A Family of Channels

  • The Vegas PBS Family Includes:

  • Vegas PBS Channel 10.1, Cable, Satellite

  • Vegas PBS Create 10.2, Cable

  • Vegas PBS V-me 10.3, Cable, Satellite

  • Vegas PBS Rewind (Cable only)

  • Vegas PBS Jackpot! (Cable only)

  • Vegas PBS Worldview, Cable, Satellite

  • Vegas PBS Sprout, Cable, Satellite

  • And Six EBS Channels for Classroom Use


Multicasting deal or no deal january 15 2010

Vegas PBS Channel 10.1

Primary Channel Featuring:

Antiques Roadshow, American Experience, NOVA, Frontline, Great Performances, Washington Week, America’s Test Kitchen, Rick Steves’ Europe, This Old House, The Lawrence Welk Show, As Time Goes By, Austin City Limits, Masterpiece, Nature, Sesame Street and Martha Speaks


Multicasting deal or no deal january 15 2010

Vegas PBS Create

How-To Channel Featuring:

Hometime, Knit & Crochet Today,

The Best of Joy of Painting, New Yankee Workshop, Julia and Jacques, Holiday Table, Caprial & John and Christina Cooks


Multicasting deal or no deal january 15 2010

Vegas PBS V-me

Spanish Language Channel Featuring:

Paginas del New York Times, LazyTown,

Los Ninos en Su Casa, Estudio Billboard, Nuestra Cocina, Aventuras, Ocean Race, Cronicas, Naturaleza, Motorweek andTrans World Sport


Multicasting deal or no deal january 15 2010

Vegas PBS Rewind

Educational Channel of

Encore Broadcasts Featuring:

GED Connection, Workplace Essential Skills,

Charlie Rose, Antiques Roadshow,

Kid Fitness, Totally Band in Vegas, and Religion and Ethics Newsweekly


Multicasting deal or no deal january 15 2010

Vegas PBS Jackpot!

Educational Channel of Themed

Programming Featuring:

Homework Hotline, Worldfocus,

Biz Kid$, French I, Green Matters,

Connect with English, Healthy Minds and

Great Performances


Multicasting deal or no deal january 15 2010

Vegas PBS Worldview

International News Channel Featuring:

France 24, Aussie Rules Football 2009, Inside Taiwan, This is Beijing, My India,

People and Politics and NHK Newsline


Multicasting deal or no deal january 15 2010

Vegas PBS Sprout

Preschool Channel Featuring:

Bob the Builder, Sesame Street, Zoboomafoo, Barney & Friends and

The Goodnight Show


Multicasting deal or no deal january 15 2010

Multicasting Philosophy

Content is King. We have the content.

Our audiences have diverse interests.

Multicasting allows us to better serveour local audiences.

If we don’t do it, others will – but not with the quality contentwe have in our libraries.


Multicasting deal or no deal january 15 2010

Challenges of Multicasting

  • Rights Management

  • Server Space and Maintenance

  • Promotion

  • Tracking the Viewers


Multicasting deal or no deal january 15 2010

Rewards of Multicasting

  • Using Rights to the Fullest Extent

  • Serving Multiple Audiences Simultaneously

  • Tracking the Viewers

  • Providing Access to Programming That Would Otherwise Not Be Scheduled in My Market


Multicasting deal or no deal january 15 2010

Multicast Ratings

  • Vegas PBS subscribes to Nielsen.

  • Three channels are monitored and reported:

    • Vegas PBS Channel 10.1

    • Vegas PBS Create

    • Vegas PBS V-me


Multicasting deal or no deal january 15 2010

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS Channel 10.1

3.2 Rating, 5 Share on 11/18 at 9 p.m.Lost Cave Temples

3.2 Rating, 5 Share on 11/4 at 8 p.m.Bill Cosby: The Mark Twain Prize

2.8 Rating, 4 Share on 11/18 at 8 p.m.Secrets of Shangri-La


Multicasting deal or no deal january 15 2010

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS Create

0.7 Rating, 1 Share on 11/21 at 5 p.m.Julia and Jacques Cooking at Home

0.6 Rating, 1 Share on 11/21 at 9:30 a.m.Holiday Table

0.6 Rating, 1 Share on 11/21 at 10:30 a.m.Holiday Table


Multicasting deal or no deal january 15 2010

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS V-me

0.8 Rating, 2 Share on 11/13 at 10:15 a.m.Aventuras/Eebee

0.6 Rating, 1 Share on 10/29 at 5 p.m.Súper-Estructur

0.6 Rating, 1 Share on 11/5 at 6:30 p.m.Ocean Race


Multicasting deal or no deal january 15 2010

Multicast Ratings

What Happens To The Numbers?

11/24/09 at 8 p.m.

NOVA(on Vegas PBS Channel 10.1)2.0 Rating, 3 Share

Woodsmith Shop(on Vegas PBS Create)0.2 Rating, 0 Share

On some days the audience increases very little if at all.

2.2 Rating (2.0 + 0.2)


Multicasting deal or no deal january 15 2010

Multicast Ratings

What Happens To The Numbers?

11/21/09 at 5 p.m.

Antiques Roadshow(on Vegas PBS Channel 10.1)0.7 Rating, 1 Share

Julia and Jacques Cooking at Home(on Vegas PBS Create)0.7 Rating, 1 Share

And on some days the audience DOUBLES!

1.4 Rating (0.7 + 0.7)


Multicasting deal or no deal january 15 2010

Multicast Ratings

What Happens To The Numbers?

11/21/09 at 9:30 a.m.

Ask This Old House(on Vegas PBS Channel 10.1)0.6 Rating, 1 Share

Holiday Table(on Vegas PBS Create)0.6 Rating, 1 Share

Cyberchase(on Vegas PBS V-me)0.3 Rating, 1 Share

And on a very good day, the audience MORE THAN DOUBLES!

1.5 Rating (0.6 + 0.6 + 0.3)



Multicasting deal or no deal january 15 2010

Contact

Cyndy Robbins

Director of Programming

702.799.1010 x5377

CRobbins@VegasPBS.org