1 / 17

UNIT 2: SELF AND OTHERS

UNIT 2: SELF AND OTHERS. AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR.

pglenn
Download Presentation

UNIT 2: SELF AND OTHERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UNIT 2: SELF AND OTHERS AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR

  2. CONFORMITY = the tendency to adjust one’s thoughts, feelings or behaviour in ways that are in agreement with those of a particular individual or group, or with accepted standards about how a person should behave in certain situations CONFORMITY

  3. ASCH’S EXPERIMENT ON CONFORMITY (1951)

  4. ORIGINAL ASCH EXPERIMENT FOOTAGE http://www.youtube.com/watch?v=TYIh4MkcfJA ASCH’S CONFORMITY STUDY SUMMARY http://www.saylor.org/site/wp-content/uploads/2010/12/Aschs-Conformity-Study.pdf ASCH’S EXPERIMENT ON CONFORMITY (1951)

  5. LEARNING ACTIVITY 9.15 (pg.396) HOMEWORK

  6. GROUP SIZE • UNANIMITY • INFORMATIONAL INFLUENCE • NORMATIVE INFLUENCE • CULTURE • SOCIAL LOAFING • DEINDIVIDUATION • - anonymity in a group • - shift in attention FACTORS AFFECTING CONFORMITY

  7. GROUP SIZE Groups of 3-7 are optimal for promoting conformity FACTORS AFFECTING CONFORMITY

  8. UNANIMITY Complete agreement among the other group members as to what the answer is If one person disagrees, conformity decreases FACTORS AFFECTING CONFORMITY

  9. INFORMATIONAL INFLUENCE Conformity results from a need for direction and information on the correct response Leads people to accept other people’s views when they are uncertain FACTORS AFFECTING CONFORMITY

  10. NORMATIVE INFLUENCE Occurs when our response in a group situation is guided by one or more social norms We conform because we want to be liked and accepted by the group FACTORS AFFECTING CONFORMITY

  11. CULTURE Cultural differences in conformity Individualist cultures: Being an individual and independent is valued Collectivist cultures: Achieving group goals is more important than individual goals FACTORS AFFECTING CONFORMITY

  12. SOCIAL LOAFING The tendency of an individual to make less effort when involved in a group activity then when working alone Steven Karau & Kipling Williams (1993) – pg.400 FACTORS AFFECTING CONFORMITY

  13. DEINDIVIDUATION The loss of individuality, or the sense of anonymity that can occur in a group situation FACTORS AFFECTING CONFORMITY http://www.youtube.com/watch?v=scOJqyiYVtk

  14. DEINDIVIDUATION Interesting article on the power of deindividuation http://youarenotsosmart.com/2011/02/10/deindividuation/ FACTORS AFFECTING CONFORMITY

  15. DEINDIVIDUATION Anonymity in a group When people feel anonymous and less accountable for their actions, they may choose to conform to a group which is behaving in ways they otherwise would not FACTORS AFFECTING CONFORMITY

  16. DEINDIVIDUATION Shift in Attention Attention is focused on the activities of the group and events in the environment Fewer opportunities to focus on ‘internal’ thoughts FACTORS AFFECTING CONFORMITY

  17. LEARNING ACTIVITY 9.17 (pg.403) HOMEWORK

More Related