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What SMBs Expect from IT in a Competitive Economy

What SMBs Expect from IT in a Competitive Economy. SMBs worldwide are facing unprecedented challenges brought on by economic concerns and global competition. Nearly 60% of SMBs surveyed by Microsoft during a late October flash poll expressed strong concern about the economy. .

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What SMBs Expect from IT in a Competitive Economy

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  1. What SMBs Expect from IT in a Competitive Economy • SMBs worldwide are facing unprecedented challenges brought on by economic concerns and global competition. Nearly 60% of SMBs surveyed by Microsoft during a late October flash poll expressed strong concern about the economy. One significant technology investment that would help SMBs compete in the next six months: • Fast Facts: • 75% of small businesses will focus on back-up/storage related capabilities over the next 12 months • 70% of small businesses have lost one business day or more due to lost data caused by not backing up files • 53% of small businesses have at least some percentage of their employees working remotely • 74% of small businesses already have a Web site or are planning to create one in the next 12 months • 51% of small businesses are planning to increase their Web presence (through Web site and/or advertising) in the next 12 months • 63% of small businesses consider both personal and business requirements when making IT decisions • (Microsoft CMG Worldwide Small Business Survey, Sept 2008) November 2008 Data source for charts: Microsoft SMB Flash Poll, Oct. 20-23, 2008

  2. Microsoft’s Unique Role in Helping SMBs Meet Business Imperatives • Efficiency • Customers are using Microsoft software (e.g., Essential Business Server) to reduce management by as much as 50%. • Best Bets for Cost Cutting • * Consolidate servers and/or virtualize • * Reduce PC energy consumption • * Optimize desktops • * Deploy the software you already own • Flexibility • Software plus services (e.g., Microsoft Office Live Small Business) is improving SMB sales by 300%. • Best Bets for Cost Cutting • * Reduce travel costs through unified comms and collaboration tools • * Leverage online services • * Finance with predictable payment structures Microsoft’s annual investment of approximately $6.5 billion in SMB yields products, programs and incentives that deliver the clear value and ROI that SMBs are looking for to compete. Three Business Imperatives for this Economy ROI • Reliability • Microsoft software (e.g., Essential Business Server) is helping SMBs reduce reactive maintenance by 50% and licensing cost by 30%. • Best Bets for Cost Cutting • * Reduce server maintenance and provisioning time • * Improve disaster recovery • * Optimize infrastructure November 2008 Based on customer case studies

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