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Business Development Strategy in the Era of Digital Economy. Seminar 10 th Research Day FEB UI 2016. Setio Anggoro Dewo Depok, November 1, 2016. Indonesia. Internet penetration ( by Startup Digital Innovation Lab): 2016: 34.1% 2010: 10.0% Smartphone ( by Data Tech in Asia ):
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Business Development Strategy in the Era of Digital Economy Seminar 10th Research Day FEB UI 2016 Setio Anggoro Dewo Depok,November 1, 2016
Indonesia • Internet penetration (by Startup Digital Innovation Lab): • 2016: 34.1% • 2010: 10.0% • Smartphone (by Data Tech in Asia): • 2018: 103 million • 2016: 69.4 million • 2014: 38.3 million
Features • Disruptive technologies create and/or ruin firm boundaries • Mobile • Digitized & tracked • Connected & shared • Personalized • Direct • Network effects • Multisided business models • Volatility
Big Data Analytics • Data-driven business development • Price differentiation at product level based on willingness to pay • Companies attain greater customer responsiveness and gain greater customer insights. A Forrester study found that 44% of B2C marketers are using big data and analytics to improve responsiveness to 36% are actively using analytics and data mining to gain greater insights to plan more relationship-driven strategies. • Companies define and guide customer development, increase the potential of creating greater customer loyalty and improving customer lifetime. • Closed to reality simulation (Adobe) • Creative destruction of business model • Cognitive computing
Cloud • Cover: Computing, storage, software, data management • Computing service model: IaaS, PaaS, SaaS, XaaS • Service Provider • Such as: business planning, automatic backup with preferred server location, CRM, business document, contract management, expense tracking, payroll, accounting, etc. • Amazon is the biggest cloud service provider in the world http://fortune.com/2015/05/19/amazon-tops-in-cloud/ • For big data, SMB, others.
Business Model (1) • Dynamic (time series) • Changing in firm boundaries: Gojek from transportation company become Marketing & Sales arm of any Resto, Cafe and other food and beverages provider. • Alfamart entered into e-commerce https://www.digitalnewsasia.com/business/brick-and-mortar-retailer-alfamart-goes-full-throttle-e-commerce (May 31, 2016) • Walmart: from the largest US traditional retailer into e-commerce company http://www.businessinsider.co.id/walmart-says-its-transforming-into-an-ecommerce-company-2016-10/?r=US&IR=T#2xqst8hyTJkCizWM.97 (Oct. 6, 2016)
Business Model (2) • Bank Indonesia & OJK: From Waroeng to E-Warong (www.e-warung.com) • Financial Inclusion • Integrated business model for Penerima Program Keluarga Harapan, Bansos, Beras bantuan sejahtera (Rastra), gas elpiji 3KG, pupuk bersubsidi dll secara nontunai. • Every PKH recipient will receive Combo Card that functioned as an identity card, ATM card, e-wallet and saving account.
Business Model (3) • From brick brack to online business: • Yuasa Battery Indonesia goes to digital platform through its initiative in digital marketing (social media and apps) and e-commerce and internal online channel with free freight costs). • Matahari set up Mataharimall.com. • From nothing to online business: Blibli.com, Bukalapak.com, Tokopedia.com
Business Model- Fintech (4) • Bank account owners: 36% Indonesia population with • 9% of them use online banking and mobile banking • 6% of them are credit cardholders (by CIMB Principal Asset Management, Weekly Indo Perspective). • 120 fintech coys in Indonesia: • 110 fintech coys in P2P lending • 10 fintech coys in other categories (Multifinance, October 2016, p.14)
Business Model-sharing economy(5) • Uber vs Grab vs Gojek • Airbnb
Business Model (6) • Get CRAFT (www.getcraft.com) • Snapcart (www.snapcart.asia) • www.igrow.asia • Etc....
Operating Model • Uber vs Grab vs Conventional taxi • Airbnb vs Hotels
Industry 4.0 • It integrates the physical and virtual worlds i.e: Robotics, sensor, cloud computing, IoT, data captured & analytics, digital fabrication (3D printing), software & other marketing models, smartphones.
Digital Leadership • Use information for transformation, not master the technology.
New competencies • Design thinking etc @McKinsey (“Today we’re not only advising but also building, operating, and transferring capabilities to help clients create value by reinventing the core of their businesses together.”) • Accenture Interactive is the World’s Biggest and Fastest-Growing Digital Agency Network (by Advertising Age in Annual Agency Report) https://newsroom.accenture.com/news/accenture-interactive-named-worlds-biggest-and-fastest-growing-digital-agency-network-by-advertising-age-in-annual-agency-report.htm • Read customer data from social media and update in real time to target stakeholders • Content provider
Value proposition: Capital market, e-advertising (comparison of financial product & services), payment, e-money, loan based crowd funding/lending, internet banking, financial planning. • Example: • www.cekaja.com (comparison of financial product & insurance) • www.aturduit.com (comparison of credit cards & house mortgage/KPR) • www.doku.com (online payment service provider)
Research ? • If we can access to big data then we can have unlimited research topics that cover end to end business process i.e: from customer journey to customer experience to revenue stream until expenses. • Combination of primary data and secondary data