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From HDTV to HD Union! Gerassim Gadiyan , President of HD Union General Director of ERA company

Association for High Definition Television and Digital Cinema. www.hdunion.ru. From HDTV to HD Union! Gerassim Gadiyan , President of HD Union General Director of ERA company. Technologies are ready and have been tested for creation , distribution , reception and display of HDTV channels

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From HDTV to HD Union! Gerassim Gadiyan , President of HD Union General Director of ERA company

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  1. Association for High Definition Television and Digital Cinema www.hdunion.ru From HDTV to HD Union!Gerassim Gadiyan,President of HD UnionGeneral Director of ERA company

  2. Technologies are ready and have been tested for creation, distribution, reception and displayof HDTV channels Wide-spread HD screens (LCD and plasma panels) Introduction of new consumer formatBlu-ray Availability ofHDTV-receivers (STBs) Leading PayTV providers have reached thresholds of growth at all main markets Besides television, HD-technologies are used in the applications of digital cinematography, education and trainings (simulators, etc.), medicine, other industries Assistance and support of NAT, AKTR, HD Union – Association for HDTV and Digital Cinema Today in Russia there are advantageous conditions for fast evolution of HDTV and digital cinema: economical, political technological and social. Factors & backgrounds of HDTVevolutionin Russia

  3. Present status &perspectivesofHDTVin Russia * Produced in Russia

  4. Russia is large country, 83 regions, 11 time zones. During deployment of digital broadcast network is necessary to use all types of TV transmission (DVB-T, DVB-C, DVB-S/S2, IPTV) HDTV, interactivity andmobile TV – 3 key drivers of digital switchover Maximum efficiency of migration to digital TV is achieved when HDTV is introduced at the same time Necessary requirements: - Distribution of simplest HDTV Set-Top-Boxes - Compatibility ofIP-multiplatform withHDTV - Studios and TV stations to switch to HDTV production equipment regardless of output broadcast standard (SD or HD), having advantages: Increase of air signal quality Creation of own archive inHD Migration todigital broadcasting andHDTV in Russia

  5. IP-based multiplatform for digital TV Such approach is able to support any business model of digital television development In different regions some of broadcast types will prevail. In general, DVB-T will have maximum share

  6. IP-based multiplatform for digital TV

  7. 50 millionof STBs are to be distributed during 2009-2015 Mass STB - simplestHDTV STB. Such approach will provide reception for any Russian resident of both MPEG-4 andMPEG-2, SDTV andHDTV as well. At evolution stage HDTV is inartificial quality filterfor target audience At the same time IPTV is the only distribution media which has interactivity provided by technology itself. In other medias interactivity can be provided in asymmetric way. DigitalTV&HDTVto every household!

  8. All technology stages of HDTV and digital cinematography are identical and can use practically same equipment. Up to 50 digital cinemas till the end of 2008. HDTV &digital cinema HD-technologies Digitalcinematography HDTV Production DISTRIBUTION IP Courier DTT Satellite Cable RECEPTION Satellite DTT Cable IP DISPLAY Hi End home- cinema Digital cinema HD-display Mediatheatre

  9. HD Union – is non-commercial organization established with the aim of consolidation of all active participants of HD-market . Main areas of HD Union activity: providing prosperous conditions for creation and development of HD market; Support of migration to digital TV broadcasting; promotion of products and services of Association members on Russian and international markets; harmonization of international and Russian standards and technical requirements providing comprehensive help and support for Association members of in the aspects of law, consulting and management issues in establishment of HDTV channels or Digital Cinemas; protecting interests of Association members in communications with regulatory bodies; assistance to Association members in professional staff training; interaction with leading industry associations of Russia: NAT, AKTR; management and carriage of industry exhibitions, conferences, round tables, symposiums, festivals, seminars, contests, etc. Migration to HDTV is predetermined. While close interaction of all active participants of HD-market this process will go with maximum efficiency. Associationfor High Definition TelevisionandDigital Cinema HD Union

  10. We kindly invite to the booth ofRussian House (9.A40), where Russian developments in the area of HDTV and digital TV are shown: HD Virtual studio “ERA” Manufacturingfacilities for HD-STBsand headendequipmentin Russia HD Union Interactive HD STBs “Rikor” DVB-T передатчики “MART” Broadcasters 1 TV channel, RussiaToday, “Ugra”, Russian TV Time, HD Media Versatile solution for efficient migration from analog broadcasting to digital “ERA”, HD Union Information on books of Honorary Chairman ofSG 6 ITU-RprofessorM.I.Krivosheev, having formed international basis for evolution of digital television era. HDTV &digitalTVat Russian House exposition

  11. You are kindly invited to attend boothof HD Union at exhibitions IBC, September 12 – 16, 2008, booth 9.A40NATEXPO, November 18 – 21, 2008, MoscowCSTB, February 2 - 5, 2009, Moscow HDTV-Russia, May 12 – 15, 2009, Moscow +7 (495) 781 2061 www.hdunion.ruinfo@hdunion.ru

  12. From HDTV to HD Union! Thank you! +7 (495) 781 2061 www.hdunion.ruinfo@hdunion.ru

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