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US Broadcast News: History. William Paley: CBS Edward R. Murrow: radio - TV Walter Cronkite 1963: CBS and NBC expand from 15 minutes to half-hour (Profits Start) 1975: CBS move to expand evening news to one hour was defeated

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Presentation Transcript
us broadcast news history
US Broadcast News: History
  • William Paley: CBS
  • Edward R. Murrow: radio - TV
  • Walter Cronkite
  • 1963: CBS and NBC expand from 15 minutes to half-hour (Profits Start)
  • 1975: CBS move to expand evening news to one hour was defeated
  • 60 Minutes: Counterprogram children’s programs on Sunday night
more history
More History
  • 1980: Ted Turner Launches CNN
  • 1982: Launch of Weather Channel
  • Late 1980s: Rise of News Magazine Genre (20/20… Prime Time… Larry King)
  • 1990s: Public Opinion turns against news organizations
  • www.tvspy.com “Shoptalk”
local station structure
Local Station Structure
  • Administration
  • Advertising/Sales
  • Traffic
  • Engineering
  • Production
  • Promotion/Marketing
  • News
newsroom structure
Newsroom Structure
  • News Director
  • Asst. News Director
  • Executive Producers
  • Assignment Editors
  • Producers
  • Anchors
  • Reporters
  • Photographers/Editors
  • Production Assistants
broadcast news challenges
Broadcast News Challenges
  • Competition: Other News Sources
  • Public Opinion
  • Transition to Digital
  • Internet
  • Corporate Consolidation