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YOUTH AND NEWS Lee Rainie University of Georgia 10.10.06 Media and communication options proliferate Home media ecology - 1975 Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album

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YOUTH AND NEWS Lee Rainie University of Georgia 10.10.06


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home media ecology 1975
Home media ecology - 1975

Product Route to homeDisplayLocal storage

TV stations phone TV Cassette/ 8-track

broadcast TV radio

broadcast radio stereo Vinyl album

News mail

Advertising newspaper delivery phone

paper

Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein & Co

home media ecology now
Home media ecology – now

Product Route to homeDisplayLocal storage

cable VCR

TV stations phone/DSL TV

Info wireless radio DVD

“Daily me” broadcast TV PC Web-based storage

content iPod /MP3 server/ TiVo (PVR)

Cable Nets broadcast radio stereo PC

Web sites satellite monitor web storage

Local news mail headphones CD/CD-ROM

Content from express delivery pager

individuals iPod / storage portable gamer MP3 player / iPod

Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs

Advertising newspaper delivery phone cable box

Radio stations PDA/Palm game console

game console paper

Satellite radio non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co

mobile devices
73% of adults own cell phones

67% of teens own them

CBS MarketWatch survey 6.13.06

Mobile devices
mobile devices10
Mobile devices
  • 40% of adults own game consoles
  • 83% of teens live in households with them

Kaiser Family Foundation – March 2005

mobile devices12
20% of adults own MP3 players

45% of teens own them

CBSMarketwatch survey 6.13.06

Mobile devices
slide14
Multi-tasking becomes a way of life

(or is it “continuous partial attention”?)

percent who watched read news yesterday pew research center for the people the press june 2006
Percent who watched/read news “yesterday”(Pew Research Center for the People & The Press – June 2006)
slide19
Percent who did other things besides news “yesterday” (Pew Research Center for the People & The Press – June 2006)
slide20

Download music – 51%

Share own creations – 33%

For a full list of activities tracked by PIP please go to:

http://www.pewinternet.org/trends/Daily_Internet_Activities_7.19.06.htm

Activities of young are not as great as their elders

Activities of young greatly outpace their elders

different people use the internet in different ways generations
Young

Instant message

Games

Wireless

Dating

Housing

New jobs

Create content

P2P services

Play games

Cultural information

Rate things

Adult content

Different people use the internet in different ways – Generations

Gen X / Boomers

  • Transactions
  • Get news / politics
  • Health
  • Job-related information
  • Information for new jobs
  • new housing
  • Religious information
  • Seek online support

Seniors

  • Email
  • Weather
  • Use government web sites
  • Get maps directions
  • Research travel
fragmented media environment of all americans who regularly go to news source prc people press
Fragmented media environment(% of all Americans who “regularly” go to news source: PRC People/Press)

-22%

-53%

+3%

-31%

-23%

+1,450%

slide24
Seven minute drop in daily news consumption(estimate of time spent “yesterday” on news: PRC People/Press)
slide26
Downward trend in broadcast & cable news credibility(% of those who could rate news source: PRC People/Press)
slide28
Young people spending less time on news(TV, newspapers, radio, internet (*) – average minutes spent “yesterday”)

-13%

-6%

-12%

-8%

-12%

the new news context
The new news context
  • 27% of those under 30 get no news on an average day
  • People “bump into” news by happenstance pretty frequently online
    • 76% of online news consumers say this, up from 48% in 1998
    • 51% said this happened to them in the 2004 election with political news, up from 35% in 2000
  • 43% agree (up from 36% in 1998) with this statement:

“There are so many ways to get the news these days that I don’t worry when I don’t have a chance to read the paper or when I miss my regular news program.”

slide32
The relationship of people (especially youth) to media is changing in a world of user-generated content
content creation
Content creation

33% of online teens share their own creations online, such as artwork, photos, stories, or videos

(19% of adults)

content creation34
Content creation

32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments

(11% of adults)

content creation35
Content creation

22% report keeping their own personal webpage

(12% of adults)

content creation36
Content creation

19% have created their own online journal or blog

(8% of adults)

content creation37
Content creation

19% say they remix content they find online into their own artistic creations

(9% of adults)

why things aren t going well
Why things aren’t going well

Red Auerbach

“90% of the time when there’s a bad pass, it’s the passer’s fault.”

theories about impact of news media
Theories about impact of news media
  • Setting the public agenda
    • Still holds up, but might be different in a blogger world
    • Not youth friendly
  • Framing the issues
    • Dominance of horserace coverage
    • Not youth friendly
  • Acting as civic glue
    • Controversial in the business, but embraced more and more in practice
    • The rise of transparency and interactivity