Survey Summary 2011 Member Survey - PowerPoint PPT Presentation

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Survey Summary 2011 Member Survey

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  1. Survey Summary2011 Member Survey

  2. Responses 140 ONLINE Responses (34%) 277 WRITTEN Responses (66%) 417 Total Responses of 2600 financial memberships = 16% * All results include ONLINE and WRITTEN results unless otherwise noted.

  3. Please rate your level of satisfaction and value that you receive from each of the following programs and benefits of the Canadian Angus Association (1 = very satisfied) Completion of registrations Accessibility of required forms and documents for registration Completion of transfers Submission of Performance data (weights) Use of EPDs Use of ultrasound data Frequency of Genetic Evaluations (currently twice annually) Purchase of Canadian Angus Rancher Endorsed or ATQ (Quebec) tags Information about Canadian Angus Rancher Endorsed feeder sales Information about Canadian Angus Rancher Endorsed licensed participants Value of the Elite Cow program Availability of genetic defect news and information Awareness of the Canadian Angus Foundation Canadian Angus Foundation fundraising CAA Website CAA Online Herdbook Online member handbook Printed member handbook Participation in or attendance at Gold Shows Black and Red Show Bull and Female of the Year Frequency of news updates and information Accessibility of news updates and information Success of marketing/advertising campaigns Participation in or attendance at the CAA Annual General Meeting Annual report Awareness of the Canadian Junior Angus Association Fundraising for the Canadian Junior Angus Association National Junior Show – Showdown National Junior GOAL (Guiding Outstanding Angus Leaders) Conference Recognition of the Robert C. McHaffie Junior Ambassador Availability of promotional material (brochures, flyers, etc.) Availability of promotional items for purchase International marketing Recognition of 50/75/100 year Angus members Recognition of Eastern and Western Canada Feedlot of the Year Recognition of Auction Mart of the Year Customer service Access to training and education * Programs/Benefits that members are at least 50% satisfied with are in bold.

  4. The following is a list of the results that the Board of Directors wishes to achieve. Please indicate your level of satisfaction with the job that the CAA is doing in achieving each of these results (1 = very satisfied)

  5. Member Demographics • Why do you breed Angus cattle? • 21% - Family connection • 51% - Market opportunities • 28% - Other: • Love Angus, functional, ease of calving, enjoy the people, family tradition

  6. The owner of this membership is: • 42% - An individual • 7% - A business partnership • 7% - A corporation • 43% - A family

  7. Into which age group do you fall? • 8% - Under 21 • 11% - 21 – 30 • 26% - 31 – 49 • 21% - 50 – 59 • 13% - 60 – 69 • 7% - 70+ • 14% - Multi-generational family operation (please check all appropriate age categories) • 2% - Multi-generational business partnership (please check all appropriate age categories)

  8. Are you a member of the Canadian Junior Angus Association? • ONLINE • 52% - Yes • 47% - No • WRITTEN • 23% - Yes • 87% - No

  9. Your purebred Angus herd is: • 50% - Black • 21% - Red • 24% - Both

  10. Your purebred Angus herd size is: • 14% - <10 • 40% - 11 – 50 • 20% - 51 – 99 • 20% - 100 – 249 • 3% - 250 – 499 • 2% - 500+

  11. Over the next 10 years, the size of your purebred Angus herd will: • ONLINE • 43% - Stay the same • 11% - Decrease • 46% - Increase • WRITTEN • 43% - Stay the same • 40% - Decrease • 52% - Increase

  12. Your commercial Angus-influenced operation is: • 18% - Crossed with Simmental • 12% - Crossed with Hereford • 8% - Crossed with Charolais • 3% - Crossed with Limousin • 4% - Crossed with Gelbvieh • 4% - Crossed with another breed (please specify): • Maine, Speckled Park, Shorthorn • 20% - Straight-bred, non-registered Angus • 29% - Don’t have any commercial cattle

  13. Do you or anyone in your immediate family earn off-farm income? • 75% - Yes • 25% - No

  14. How many years have you been a member of the Association? • 2% - Less than 1 year • 24% - 1 – 5 years • 20% - 6 – 10 years • 27% - 11 – 20 years • 12% - 21 – 30 years • 12% - 31 – 50 years • 4% - More than 50 years

  15. How many more years do plan to be in the Angus business? • ONLINE • 65% - More than 20 years • 21% - More than 10 years but less than 20 years • 8% - Between 5 and 10 years • 4% - Less than 5 years • 1% - I am retiring in the next few months • 1% - I am getting out of the business • WRITTEN • 43% - More than 20 years • 22% - More than 10 years but less than 20 years • 25% - Between 5 and 10 years • 8% - Less than 5 years • 1% - I am retiring in the next few months • 1% - I am getting out of the business

  16. Do you have a succession plan in place? • 35% - Yes • 65% - No

  17. When you retire from the Angus business, will you: • ONLINE • 58% - Pass my operation to the next generation • 4% - Sell my operation • 22% - Disperse my herd and sell all my equipment • 15% - Other • WRITTEN • 45% - Pass my operation to the next generation • 12% - Sell my operation • 30% - Disperse my herd and sell all my equipment • 13% - Other

  18. Survey responses are from: • 8% - British Columbia • 35% - Alberta • 23% - Saskatchewan • 11% Manitoba • 16% - Ontario • 4% - Quebec • 4% - Maritimes

  19. Accessibility of Technology • Do you own and use a computer for your Angus business? • ONLINE • 98% - Yes • 2% - No • WRITTEN • 74% - Yes • 26% - No

  20. Your Internet access is: • ONLINE • 0% - No Internet access • 4% - Dial-up • 22% - Satellite connection • 11% - Medium speed • 63% - High speed • WRITTEN • 12% - No Internet access • 13% - Dial-up • 25% - Satellite connection • 11% - Medium speed • 39% - High speed

  21. Do you own and use a smart phone? • ONLINE • 50% - No • 23% - Yes, Blackberry • 17% - Yes, iPhone • 9% - Yes, Android • 2% - Yes, other type of smart phone • WRITTEN • 66% - No • 15% - Yes, Blackberry • 11% - Yes, iPhone • 3% - Yes, Android • 4% - Yes, other type of smart phone

  22. How do you use your smart phone? • 23% - Send and receive phone calls • 22% - Send and receive text messages • 18% - Send and receive e-mail • 16% - Surf the Internet • 8% - Use mobile applications for fun • 14% - Use mobile applications for business

  23. Do you use a herd management software program? • ONLINE • 24% - Yes • 76% - No • WRITTEN • 12% - Yes • 88% - No

  24. Indicate which herd management program you use: • 69% - HerdMASTER • 4% - Cow Sense • 0% - CattlePro • 0% - CattleLink • 4% - Cattleworks • 27% - Other • If you do not use a herd management software, please indicate what you use: • 28% - Notebook/paper • 47% - Calving record book • 25% - Microsoft Excel spreadsheet • 2% - Microsoft Access database

  25. I/We prefer to submit paperwork to the Canadian Angus Association via: • ONLINE • 13% - Mail • 4% - Fax • 70% - Online (authorized user) • 13% - Electronically via an on-farm software program • WRITTEN • 48% - Mail • 15% - Fax • 32% - Online (authorized user) • 4% - Electronically via an on-farm software program

  26. Regarding electronic data submission: • ONLINE • 78% - I/we use it all the time • 5% - I/we have used it in the past but are not currently using it • 1% - I/we lack the equipment to submit data electronically • 4% - I/we don’t understand how to submit data electronically • 13% - I/we prefer to submit records on paper • WRITTEN • 38 - I/we use it all the time • 5% - I/we have used it in the past but are not currently using it • 6% - I/we lack the equipment to submit data electronically • 10% - I/we don’t understand how to submit data electronically • 41% - I/we prefer to submit records on paper • Would a workshop on how to submit your data online be valuable to you? • WRITTEN • 55% - Yes • 45%- No • ONLINE • 38% - Yes • 63%- No

  27. In contacting the office staff, I find their customer service to me, whether on the telephone, in-person or by e-mail, to be: • 50% - Excellent • 32% - Very Good • 11% - Good • 6% - Fair • 5% - Poor • 1% - Unacceptable

  28. In the event that you have experienced Excellent, Very Good or Good customer service, please provide further information about what you felt was superior about the CAA’s services to you. • Quick • Friendly • Understandable • Responsiveness • Very prompt • Courteous • Knowledgeable

  29. In the event that you have experienced Fair, Poor or Unacceptable customer service, please provide further information about what you felt was inferior about the CAA’s services to you. • N/A • Difficult hours of operation • Haven’t experienced any unacceptable customer service • Sometimes too long • Don’t like the hidden email codes

  30. Please rank the top three ways in which you prefer to receive information from the Canadian Angus Association (1 = most preferred) • An official publication • Provincial newsletters • Posted on the CAA website • Information mailed to our home/business address • Monthly electronic newsletter • E-mail announcements • Facebook • Twitter • Send me text message updates • Other; please specify: * The top 4 ways are in bold.

  31. Does the Association provide adequate educational opportunities for members? • 66% - Yes • 25% - No, I would like to see more education about: • Genetics • Rancher Endorsed • Breeding Programs • EPDs • Showing • New Members • 9% - It’s not the Association’s role to provide member education

  32. Fee Schedule, Membership, Registration and Transfers For the value you receive, please rate your level of satisfaction with the following fees where (1 = very satisfied) • 1st - Registration 0 – 4 months — $15 • 2nd - Registration submitted electronically by July 15/December 15 — $15 • 3rd - Transfers < 60 days after sale — $12 • 4th - Junior membership — $10 • 5th - Annual membership — $100 • 6th - Registration 4 – 7 months — $25 • 7th - Weaning weight — $2 • 9th - Pedigree extract — $2.50 each • 10th- Transfers > 60 days after sale — $24 • 11th - Registration 12+ months — $100 • 12th- Registration 7 – 12 months — $50 • 13th - Activity fee (life members only) — $75

  33. Would you support a change of the membership fee to $20 per registered female if that included membership, all registrations, transfers and performance weights? • 43% - Yes • 57% - No

  34. Would you support a levy on all memberships of $25 per year if all proceeds were committed to junior programs and would reduce the need for juniors to do as much fundraising as they are now required to do? • 20% - Yes • 18% - Yes, but only if it completely eliminated the need for any fundraising by juniors • 63% - No

  35. Please rate our processing time on your applications for registration and transfers. • 16% - Faster than I would expect • 67% - Exactly what I would expect • 12% - Slower than I would expect • 5% - Unreasonably slow

  36. What do you consider to be an acceptable processing time for your applications for registration and transfers? • 0% - They should be returned the same day I submit them • 3% - Within 1 business day • 50% - Within 3–5 business days • 47% - Within 10 business days

  37. Canadian Angus Performance Program – Breed Development Do you participate in the Canadian Angus Performance Program? • 66% - Yes • 25% - No • 8% - Unsure

  38. If you do not participate in the Canadian Angus Performance Program, please indicate why not: • No time • No equipment • Not required • Don’t see benefits • Small herd • No value for investment • Difficult

  39. To what extent do you understand how EPDs are calculated and should be used? • Have you taken the free EPD 101 workshop that the Association offers? • 8% - Yes • 92% - No • If no, why not: time, unaware, scheduling conflicts ONLINE • 12% - Expert • 37% - Very well • 39% - Sort of • 12% - Not at all WRITTEN • 1% - Expert • 38% - Very well • 51% - Sort of • 9% - Not at all

  40. How many times has someone asked you to explain an EPD? • How many of your customers ask for EPDs? • 4% say All of their customers ask • 10% have 75% of their customers ask • 19% have 50% of their customers ask • 34% have 25% of their customers ask • 12% say None of their customers ask • 8% - Frequently • 47% - Once in a while • 28% - Rarely • 17% - Never

  41. How comfortable do you feel explaining your animals’ EPDs? • ONLINE • 32% - Very • 45% - Somewhat • 10% - Not at all • 13% - My animals • don’t have EPDs • WRITTEN • 19% - Very • 48% - Somewhat • 20% - Not at all • 13% - My animals • don’t have EPDs • 57% - Yes • 43% - No Is learning more about EPDs important to you?

  42. What are the best ways to provide you with information on EPDs? • E-mail • Webinars • Online videos • Print • Newsletters • Workshops • In person • Internet • CAA Handbook

  43. Please rank the following traits in order of importance (1 = most important ) • 1st - Growth traits (birth, weaning and yearling weights) • 2nd - Fertility traits (heifer pregnancy, stayability and calving ease) • 3rd - Teat and udder scores • 4th - Feet • 5th - Docility • 6th - RFI (residual feed intake) • 7th - Elite status • 8th - Hide color

  44. Please rank the following performance program services in order of those that you use the most (1 = most used) • 1st - EPDs • 2nd- Adjusted weights • 3rd - Ratios and indexes • 4th - Dam production certificates • 5th - Percentile ranking graphs • 6th - Interim EPDs and parental average EPDs • 7th - Sire production certificates • 8th - Adjusted ultrasound data

  45. Please rank the following performance tools in order of those that you use the most when making selection decisions where (1 = most used) • 1st - Conformation/Phenotype • 2nd - EPDs • 3rd - Raw Weights • 4th - Ratios • I don’t use performance tools when making selection decisions

  46. To what extent do you use EPDs when making selection decisions? • 3% - Always go by the numbers • 52% - Use the numbers in balance with phenotype and pedigree • 29% - Use other criteria but are aware of EPDs • 15% - I/we never use EPDs • 2% - What are EPDs

  47. Where do you currently use EPDs? • 22% - In my sales catalogue • 28% - In my breeding decisions • 6% - In my culling decisions • 19% - When I’m talking to customers about my animals • 5% - When I’m at a show • 8% - All of the above • 12% - I don’t use EPDs

  48. Do you use accuracies when using EPDs? Marker Enhanced EPDs, or genomic EPDs, are EPDs that are calculated using genomic data to increase their accuracy. How important is it to you to have access to Marker Enhanced EPDs? • ONLINE • 7% - No • 47% - Yes • 18% - Sometimes • 8% - I am not sure how to • 19% - I don’t use EPDs • WRITTEN • 9% - No • 34% - Yes • 23% - Sometimes • 14% - I am not sure how to • 20% - I don’t use EPDs ONLINE • 24% - Very • 47% - Somewhat • 29% - Not at all WRITTEN • 19% - Very • 37% - Somewhat • 44% - Not at all

  49. How comfortable are you with “genomics”? • ONLINE • 20% - Very • 40% - Somewhat • 13% - Not at all • 18% - I don’t have enough information to accurately gauge the importance of genomics • 10% - I’ve never heard of genomics before • WRITTEN • 5% - Very • 27% - Somewhat • 17% - Not at all • 35% - I don’t have enough information to accurately gauge the importance of genomics • 15% - I’ve never heard of genomics before

  50. How much would you pay to have more accurate EPDs on yearling animals? • 57% - $0 • 33% - $10 • 8% - $30 • 1% - $60 • 1% - $100 • 0% - $120