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2011 USHJA Member Survey highlights. 94% of members compete and most compete more than 5 times a year 89% compete in hunter competition 55% compete in jumper competition. Members are active competitors.

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members are active competitors

94% of members compete and most compete more than 5 times a year

    • 89% compete in hunter competition
    • 55% compete in jumper competition
Members are active competitors
members are involved in other equestrian activities

Most are involved in other equestrian disciplines with more than half enjoying trail riding. One in five also do dressage

and about 10% fox hunt or event

  • One third have their families also

involved with horses

Members are involved in other equestrian activities
members value ushja beyond its role in competition

More than half of members would definitely

belong to USHJA even if it were not

necessary for competing

After competition participation

in the community is the most

important reason for

membership in USHJA for more

than half of the members

Members value USHJA beyond its role in competition
awards and education are seen as somewhat less important than belonging to the community

Educational programs are most

important for 19% of members,

but are ranked higher by lower

level riders

Influencing their sport was more important to jumpers than to hunters, but still less important than community

Awards and education areseen as somewhat less important than belonging to the community
among awards zone horse of the year awards has high awareness

85% of members are aware of the Zone HOTY awards; satisfaction is very high and 60% see the program as relevant to them – the only award program seen as relevant by more than half of members

Among awards, Zone Horse of the Year Awards has high awareness
awareness of ushja educational programs varies widely

More than 80% of members are aware of Clinics, Trainers’ (certification, symposium) and Emerging Athletes programs and satisfaction is high

Awareness of USHJA educational programs varies widely
awareness

Resources

  • Highest awareness is for the Trainers’ Directory followed by the Resource Guide and Online Classifieds

Competitions

  • Awareness is highest for the

International Hunter Derby (82%),

followed by National Hunter

Classic (73%) and WCHR (71%)

  • Satisfaction is high for all programs
Awareness
members find ushja communications useful

In Stride and the USHJA web site were

viewed as most useful, with 87% rating

In Stride very or somewhat useful. More than 40% rated each very useful.

The bi-weekly e-news was rated very or

somewhat useful by 76% with 33%

considering it very useful

Members under 24 found the web site and Facebook page more useful than older members, but still considered In Stride the most useful.

Members find USHJA communications useful
slide10

One third of members became involved

with horses through their family;

for members over 65, it was almost half

Only 37% of respondents have children

under 18 at home and less than half of

thosechildren ride horses

Most members started riding as children and were most likely to start with their family, friends or neighbors
next steps from key findings

Better define what members mean by “community”

  • Identify ways to foster their sense of community and to communicate it to potential members
  • Identify barriers to youth participation and ways to overcome them
Next Steps from Key Findings
next steps from key findings1

Determine which resources are most valuable to members and improve communication of what’s available

Identify ways to increase the awareness of both educational programs and awards programs and better communicate relevance to the members

Expand affiliates programs to attract more affiliate members to USHJA membership

Next Steps from Key Findings