THE COLUMBUS DISPATCH New Format Update. A Newspaper Re-imagined… Re-invented … Re-Invented. Contemporary, Compact, Convenient Designed to appeal to today’s “ smartphone and tablet ” sensibility Designed to bring the newspaper into the modern era
New Format Update
Contemporary, Compact, Convenient
An Overwhelming Majority Rated The Prototype Better Than The Current Format
How would you rate the prototype in comparison to the existing versions of the CD? Would you say that the… Base: Total Readers/Subscribers, 213 initial returns
None Of The Readers Would Discontinue Their Subscription If The Format Were To Change
Base: Total Reader/Subscribers, 213 initial returns; #21. Obviously, some readers will like the new prototype and others will prefer the existing format. Suppose more readers prefer the format that you do NOT prefer, how likely are you to continue reading CD?
Source: Mulder Solutions LLC; March 2012. 394 total respondents; 13 same share of voice ad units tested.
Benefits to Readers
Production General Manager
Dispatch Printing Company