Be able to design e-Commerce solutions. Part 3 Dyala Rousan. Overview. Market Analysis : Market Size Market Share Market Segmentation Competitor Analysis. Market Analysis.
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about the marketplace.
Market Share (%) = sales of the business, product or brand / total sales in the market
Age : Consumer needs and wants change with age. The marketing mix may therefore need to be adapted depending on which age segment or segments are being targeted.
Life-cycle stage : Dividing a market into different groups based on which stage in the life-cycle, presented in the table below, reflects the fact that people change the goods and services they want and need over their lifetime.
Income Level : When companies develop pricing strategies for their brands and products, they consider the income levels of their target markets. Salary, or income level, is an example of a demographic segmentation businesses use when they prepare to introduce a product to the market or initiate a sale.
Usage Rate : Groups individuals according to the level of usage they make of the product, be it Heavy,Medium or Light usage.