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Pilsner Urquell and PU are clearly differentiated

Pilsner Urquell and PU are clearly differentiated. Targeting 30-50 year old men, successful in their careers, comfortable with where he is in life Searching for a fuller-bodied beer, showing an appreciation of authentic well-crafted premium brands

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Pilsner Urquell and PU are clearly differentiated

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  1. Pilsner Urquell and PU are clearly differentiated • Targeting 30-50 year old men, successful in their careers, comfortable with where he is in life • Searching for a fuller-bodied beer, showing an appreciation of authentic well-crafted premium brands • After work professional drinks occasions and catching up with friends or family at the weekend • Targeting 25-35 year old, city dwelling professional men who have an active social life with friends • Entry level World Beer drinkers beginning to trade up and discover new beers • Catch up drinks and casual food occasions with friends

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