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.Com Companies. “The new survivors.”. Pets.com died yesterday. ($60 M invested by Amazon.com) Pet foods are bulky to ship. Have narrow profit margins. Are a semi-commodity. 100 sites sell some pet products. Mothernature.com is also being liquidated.

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com companies
.Com Companies

“The new survivors.”

Pets.com died yesterday. ($60 M invested by Amazon.com)

Pet foods are bulky to ship.

Have narrow profit margins.

Are a semi-commodity.

100 sites sell some pet products.

Mothernature.com is also being liquidated.

Furniture.com laid off 76 of its 88 employees.

85 dot.com companies have folded this year.

More.com (drugstore)

Living.com (furniture)

worth thinking about
Worth Thinking About

“The Internet is not a business but a way to communicate with customers.” i.e. boot store in San Francisco is getting 50% of its sales from Internet customers.

What will win:

“Brick-and-mortar companies that have trusted brand names, huge buying power and off-line stores to accept returns.”

“Or, those Internet-born companies with an early start and strong brand identity.”

chapter 9

Chapter 9

Intranets, Extranets,

and

Enterprise Collaboration

slide4

Chapter Objectives

1. Understand how companies are using intranets and extranets

for communications and collaboration, information publishing

and sharing, and business operations and management.

2. Understand the hardware, software, data, and network

components of an intranet’s information technology

architecture.

3. Appreciate how intranets and extranets can provide cost

savings or revenue benefits to a company.

4. Understand groupware tools for communications, conferencing,

and work management.

slide5

Intranets, Extranets, and the Internet

Internet Web Sites

Internet Links

Engineering

Server

Marketing

Server

CORPORATE

INTRANET

Extranet Links

Extranet

Links

Suppliers

Customers

Legacy Data

Server

H.R.

Server

Intranet Links

Other Company Locations

internet technology resources

Web Browsers and Servers

TCP/IP Client/Server Networks

Hypermedia Database Management Systems

HTML Web Publishing Software

Network Management and Security Programs

Internet Technology Resources
applications of intranets

Communications

and

Collaboration

Web Publishing

and Intranet

Management

Business

Operations

and Management

Applications of Intranets
business value of intranets

Impressive

Returns

Investment Cost

Recovered

Quick Payback

Risk of Internet

Project is Low

Business Value of Intranets
extranets
Extranets

Use of the Internet (network) and its technologies but in a secured way (people in general cannot access the web sites) for business-to-business transactions, customer service and support and communication.

Replaces traditional Electronic Data Interchange systems and networks in many cases.

examples of business value of internet extranet applications

Publication

Cost Savings

Training and

Development

Cost Savings

Customer Service

Programs

Examples of Business Value of Internet/Extranet Applications
enterprise collaboration

Communicate

Coordinate

Collaborate

Enterprise Collaboration

Goal of Enterprise

Collaboration Systems

intranet communications collaboration

Electronic

Mail

Groupware

Voice

Mail

Intranet

Communication

and Collaboration

within an Enterprise

Faxes

Paging

Intranet Communications& Collaboration
enterprise collaboration tools

Discussion

Forums

Data

Conferencing

Voice

Conferencing

Chat Systems

Videoconferencing

Electronic

Meeting

Systems

Enterprise Collaboration Tools

Groupware

Enterprise

Collaboration

Tools

groupware tools for electronic communications
Groupware Tools for Electronic Communications

Groupware for

Enterprise

Collaboration

Electronic

Communications

Tools

Enterprise

Conferencing

Tools

Collaborative Work

Management

Tools

summary
Summary

Intranets and extranets work and feel like the Internet. They enable and improve collaboration within a business, and with customers and other business partners.

In many respects, intranets, extranets and enterprise collaboration help a business gain and sustain a competitive advantage.

possible exam questions
Possible Exam Questions

1. Why are companies installing intranets?

2. What is the goal of enterprise collaboration

and how is that goal achieved?

intranets business operations management

Develop and deploy critical business applications to support business

operations and managerial decision making.

Companies are developing custom applications that can be implemented

on intranets, extranets, and the Internet.

Custom applications are designed to interface with and access existing

company databases and legacy systems.

Software (applets or crossware) are installed on intranet webservers.

Employees and external business partners can access and run custom

applications using web browsers from anywhere on the network

whenever needed.

Intranets - Business Operations & Management
web publishing

Ease, attractiveness, and lower cost of publishing and accessing

multimedia business information internally via intranet web sites.

Used for products such as company newsletters, technical

drawings, and product catalogs.

Information publishing including hypermedia web pages, E-mail,

net broadcasting, and as part of in-house business applications.

Uses intranet software browsers, servers, and search engines

to help users easily navigate and locate business information.

Used to develop and publish hyper-linked multimedia documents

to hypermedia databases accessible on Word Wide Web servers.

Web Publishing
business value of extranets

Extranet technology such as web browsers make it easier and faster

for customers and suppliers to access resources.

Extranets enable a company to offer new kinds of interactive Web-enabled

services to their business partners.

Extranets are a way that a business can build and strengthen strategic

relationships with its customers and suppliers.

Extranets can enable and improve collaboration by a business with

its customers and other business partners.

Extranets facilitate an online, interactive product development,

marketing, and customer-focused process that can bring better designed

products to market faster.

Business Value of Extranets
customer relationship management
Customer Relationship Management

Customer Relationship Management (CRM) software is geared to address the consolidation and integration of all forms of communication with a customer to enable a company to better serve its key customers.

intranet book definition

An Internet-like network within an organization. Web browser software provides easy access to internal Web sites established by business units, teams, and individuals and other network resource and applications.

Intranet : Book Definition
applications of an intranet
Applications of an Intranet

The basic applications of intranets include communications and collaboration, business operation and management, Web publishing and intranet management.

sun microsystems inc

Sun Microsystems, Inc. has long been synonymous

with leading edge technology.

A leading provider of hardware, software and

services for establishing enterprise-wide intranets

and expanding the power of the Internet.

After 18 years of telling the world "The Network is

the Computer," Sun has become a leader in the

emerging network-driven economy.

Sun Microsystems, Inc.
sun s intranet applications and services
Views

What’s new

Library and education

Marketing and Sales

Product catalog

HR and Benefits

Engineering Information.

Travel

Sun Campus

Execution Suite

Construction Kit

Sun’s Intranet Applications and Services
summary26

Sun Microsystems was a pioneer in the creation and use

of intranets in business in 1994.

SunWeb has over 3,000 intranet web servers available to 20,000 employees worldwide.

SunWeb has generated big cost savings versus publishing information in paper and other media. The ease and speed of sharing multimedia information on Web servers has also been credited with making people and teams much more productive and creative in their jobs and projects.

Summary
important issues to build an intranet
Important Issues to Build an Intranet

1. Determining your infrastructure requirements.

2. Determining your Web server needs.

3. Making a browser choice.

4. Deciding how to use use an intranet?

5. Determining the application development software you need.

6. Weeding through the pros and cons of a firewall.

7. Possibly changing the role of the Webmaster.

8. Determining what is needed to train employees.

two possible exam questions

1. What are major issues that you need to consider

when building a intranet?

2. How has Sun used its intranet to support its daily

business operations?

Two Possible Exam Questions
business value of extranets29

Extranet technology such as web browsers make it easier and faster

for customers and suppliers to access resources.

Extranets enable a company to offer new kinds of interactive Web-enabled

services to their business partners.

Extranets are a way that a business can build and strengthen strategic

relationships with its customers and suppliers.

Extranets can enable and improve collaboration by a business with

its customers and other business partners.

Extranets facilitate an online, interactive product development,

marketing, and customer-focused process that can bring better designed

products to market faster.

Business Value of Extranets
what is supply chain management
What is Supply Chain Management?

A management concept that integrates the

management of supply chain processes with an

objective to:

  • Develop value-added services
  • Improve performance
  • Cut costs
  • Increase profits
basic business objectives
Basic Business Objectives
  • Get the right product to the right place at the least cost.
  • Keep inventory as low as possible and still offer superior customer service.
  • Reduce cycle times.
supply chain management focus
Supply-Chain Management Focus
  • Suppliers
  • Procurement
  • Manufacturing
  • Warehousing
  • Customer Order Fulfillment
  • Distribution
summary35
Summary
  • Time management, profitability and collaboration are
  • among the greatest challenges currently surrounding
  • companies today.
  • The Internet provides the opportunity to address all three
  • factors with a supply chain management approach.
  • To be effective, a supply-chain solution must achieve
  • world-class information accuracy and velocity to meet
  • market goals and stay ahead of product life cycles.
two possible exam questions36
Two Possible Exam Questions

1. What role does supply chain management play

relative to electronic commerce?

2. In what ways does supply chain management

influence the way businesses run their daily

business operations?

avnet marshall industries
Avnet Marshall Industries
  • One of the largest distributors of electronic components to Original Equipment Manufacturers. (OEMs)

Note: In the Semiconductor Industry you either buy directly

from the manufacturer (if you are big enough) or from a

distributor.

  • Marshall operates in 38 worldwide locations with about 1,300 employees, half of whom are sales people.
  • The CEO is Rob Rodin who was a major force in pursuing an extranet strategy beginning in 1993.
extranet
Extranet

Extranet = Business to Business Commerce using Internet technology.

The successor of Electronic Data Interchange (EDI) which was and in some cases still is based on private networks or leased communications lines.

business to business commerce
Business to Business Commerce

Business-to-business commerce is formenting a

fundamental, if not evolutionary, transformation of

trade.

The Internet gives businesses three major elements

for E-commerce:

1. An easily accessed customer interface.

2. A way to distribute information.

3. A worldwide pipe-line.

training in multiple languages
Training in Multiple Languages

Since they are a global company, Marshall offers

technical support and education on the products

that they sell in multiple languages via its extranet.

what this means to the customer
What This Means To The Customer
  • Marshall's customers require timely information about part specifications and availability.
  • Since printed materials are often outdated before customers receive them, electronic distribution is a timely improvement.
  • A key dimension of Marshall’s success can be tied to the education provided and the technical support.  
  • Easy and fast communication on any and how issues.
awards received
Awards Received
  • CIO magazine named Marshall Industries as a recipient of the 1999 CIO 100 award.
  • Named Pulse Publications’ "Distributor of the Year" in May 2000 in recognition of outstanding performance in sales growth and customer base expansion.
summary44
Summary

Marshall Industries successfully expanded to a global distributor by doing business via an extranet.

  • A single worldwide source for a wide range of products.
  • Unmatched inventory available 24 x 7.
  • Knowledgeable specialists and the power to choose the service that fits a customer’s.
two possible exam questions45
Two Possible Exam Questions

1. What are some pro’s and con’s of an extranet business approach from Marshall’s perspective?

2. Customer Service has been a very important aspect of Marshall Industries. Why is this important to a customer that relies primarily on an internet-based company like Marshall Industries?

groupware tools for electronic communications46
Groupware Tools for Electronic Communications

Groupware for

Enterprise

Collaboration

Electronic

Communications

Tools

Enterprise

Conferencing

Tools

Collaborative Work

Management

Tools

electronic communications tools

E-Mail

Voice Mail

Web

Publishing

Groupware

Electronic

Communications

Tools

Faxing

Bulletin

Board

Systems

Electronic Communications Tools
enterprise collaboration tools48

Discussion

Forums

Data

Conferencing

Voice

Conferencing

Chat Systems

Videoconferencing

Electronic

Meeting

Systems

Enterprise Collaboration Tools

Groupware

Enterprise

Collaboration

Tools

collaborative work management tools

Task and

Project

Management

Other Joint

Work Tools

Groupware

Collaborative Work

Management

Tools

Workflow

Systems

Knowledge

Management

Collaborative Work Management Tools

Calendaring

and

Scheduling

slide50

The Clicks and Bricks Spectrum

Wal-Mart and Barnes & Noble

Kbkids.com

Spin-Off

Strategic Partnership

Joint Venture

In-House Division

OfficeDepot.com

Rite Aid and Drugstore.com

  • Integration:
  • Established brand
  • Shared information
  • Purchasing leverage
  • Distribution efficiencies
  • Separation:
  • Greater focus
  • More flexibility
  • Access to venture funding
right answers
Right Answers?

In business and in life, how do you come up with the right answers?

You ask the right questions.

slide52

E-Commerce Decision Process

Brand

Separation

Integration

Does the brand extend naturally to the Internet?

Yes

Will we target a different customer segment or offer a different product mix on-line than in stores?

Yes

Will we need to price differently on-line than in stores to stay competitive?

Yes

Operations

Do our distribution systems translate well to the Internet?

Yes

Do our Information Systems provide a foundation on which to build an Internet strategy?

Yes

Does either system constitute a significant competitive advantage?

Yes

slide53

Management

Integration

Separation

Do current executives have the skills and experience needed to pursue an Internet approach?

Yes

Are they willing to judge the Internet initiatives by a different set of business performance criteria?

Yes

Yes

Will there be a major channel conflict among management?

Does the Internet fundamentally threaten the current business model?

Yes

Equity

Is the business having trouble attracting or maintaining talented executives for the Internet division?

Yes

Yes

Does the business need outside capital to fund the venture?

Is a certain supplier, distributor or other business partner key to the venture’s success?

Yes

internet technology resources54

Web Browsers and Servers

TCP/IP Client/Server Networks

Hypermedia Database Management Systems

HTML Web Publishing Software

Network Management and Security Programs

Internet Technology Resources
components of an enterprise collaboration system

Software

Network

Server

Enterprise

Collaboration

Databases

Components of an EnterpriseCollaboration System

Teams &

Workgroups

distance learning topics
Distance Learning Topics
  • Targeted educational levels.
  • Successful programs.
  • Distance learning architecture.
  • Conclusions.
definition of distance learning
Definition Of Distance Learning

According to University System of Maryland Institute for Distance Education, “Distance education represents a variety of educational models that have in common the physical separation of the faculty member and some or all of the students.”

distance learning59
Distance Learning

Traditional targeted students.

Distance Education is an excellent option for a great many busy Americans who have a work life and a family life.

Lamar Alexander

former U.S. Secretary of Education

slide60

Distance Learning

Distance Learning

Architecture

Systems Architecture

Course Material

Targeted Use

Instructional Support System

Graduate Courses

Network

Graduate Course Prerequisites

Undergraduate Courses

Community College Articulated Courses

Industry training

and

technical updates

Industry Collaboration

Content Structure

Client Features and Functions

Server Features and Functions

Content Guidelines

distance learning lots of players
Distance Learning: Lots of Players

Duke University - MBA

Purdue University - M.S. in Engineering

Tulane University - M.S. in Public Health

California State University - B.A. Sociology, B.S. Nursing

Cyberspace University - IT Training

Over 300 U.S. Universities and Colleges, all fully accredited, offer degrees in over 800 different fields from Bachelor's to Doctorate's. Over 40% of all graduates from these fully accredited colleges and universities go directly to graduate schools.

distance learning model
Distance Learning Model

http://www.umuc.edu/ide/modlmenu.html

Models of Distance Education

A Conceptual Planning Tool Developed by University of Maryland University College for the University System of Maryland Institute for Distance Education.

Seven Masters Degree programs.

62,000 students with over 20,000 outside the US.

models of distance education
Models of Distance Education
  • Planning and design.
  • Development.
  • Implementation.
  • Delivery and support.

Just like any computer-based system.

planning issues
Planning Issues

Institutional policies and practices frequently need to be reexamined when two or more institutions are involved in distance education course delivery.

Examples:

1. When the students register, whom do they pay?

2. Who pays for the cost of distributing materials?

evaluation of the instructor
Evaluation of the Instructor

When evaluating an instructor, information about personal characteristics of successful instructors should be factored into future planning and hiring decisions.

Information about effective instructional strategies should be included in faculty training and support materials.

laboratory experiences
Laboratory Experiences

A challenging aspect of distance education is for faculty to determine how crucial a hands-on experience in a laboratory setting is in ensuring that students achieve the desired learning.

academic systems
Academic Systems

A mountain-view company that has focused initially on college math courses.

different ways to learn
Different Ways to Learn
  • Maria learns from seeing a visual representation.
  • ( a picture )
  • Will learns by asking for an alternative
  • explanation.
  • James asks how to do it. ( show a method )
  • Lisa wants to know why does it work?
additional content guidelines
Additional Content Guidelines
  • Provide motivators as well as teaching material.
  • Back up all lectures with audio.
  • Pacing of the material should be under the control of
  • the student.
  • Provide a journal capability so that students can add
  • their own notes to a personal file on the material.
  • Provide links in the evaluate and homework sections
  • back to the explain section.
instructional support
Instructional Support
  • Allow the instructor to easily re-sequence the different
  • lectures (chapters) and content within chapters.
  • Allow the instructor to add content and notes to the
  • multiple content sections.
  • Allow the instructor to create constraints within the
  • system to guide the student through the course material.
  • e.g. Not able to log-off without taking a quiz or not
  • able to log-off without picking up the homework
  • assignment.
instructional support71
Instructional Support
  • Provide a student and grade administration system that enables the instructor to monitor the progress of the entire class and of each individual student. This should include an email link to each student.
  • Provide a bulletin board for each course where the instructor or students can post questions and answers that are of general interest.
  • Provide a bulletin board where course assignment examples can be displayed on demand by students.
distance learning architecture
Distance Learning Architecture
  • Support the ability to download from a master
  • server to a local server.
  • Support both CD content and download
  • capabilities for specific courses.
  • Base architecture on accepted IT standards.
possible exam questions73
Possible Exam Questions

1. What student focus makes the most sense in

terms of distance education?

2. Identify and discuss some educational and

technical issues relative to distance learning.

e learning factor
E-Learning Factor

Many businesses are only beginning to witness the dramatic cost savings in transitioning from traditional training to e-learning, yet a few forward-thinking companies already know this is old news. They have started ambitious measurement programs to prove e-learning's positive

impact on customer service, productivity and sales.

Metrics can deliver such proof, which is why Gartner Group estimates that about 30 percent of its e-learning clients use metrics to chart e-learning's impact on the company's performance. Gartner says the use of metrics to justify e-learning will expand as more companies use e-

learning to support high-priority business goals, rather than run training programs for training's sake.

e learning factor75
E-Learning Factor

Many businesses are only beginning to witness the dramatic cost savings in transitioning from traditional training to e-learning, yet a few forward-thinking companies already know this is old news. They have started ambitious measurement programs to prove e-learning's positive

impact on customer service, productivity and sales.

Metrics can deliver such proof, which is why Gartner Group estimates that about 30 percent of its e-learning clients use metrics to chart e-learning's impact on the company's performance. Gartner says the use of metrics to justify e-learning will expand as more companies use e-

learning to support high-priority business goals, rather than run training programs for training's sake.

e learning metrics importance
E-Learning Metrics Importance

It's a valid question to ask what e-learning is used for, what is the good of e-learning? It is not just cost reduction. But how does this translate into metrics?

At some point down the road, the new uses of e-learning will become even more interesting, and metrics are

only one way to validate that the uses actually happened.

internet significance
Internet Significance?

Why has the Internet been acclaimed as the most significant factor impacting businesses and business operations since the Industrial Revolution that was sparked by the steam engine.